Assistant Manager, Marketing Communications
2 weeks ago
**Assistant Manager, Marketing Communications**
- Develop 360 integrated marketing and communication plans for assigned portfolios/disciplines, encompassing online and offline advertising, PR, events, and branding aimed at generating leads and meeting enrolment targets.
- Execute and optimise marketing and communication plans, working closely with internal stakeholders (team members, sales team) and external agencies on deliverables.
- Contribute to brand building efforts through effective content marketing.
- Work in tandem with Sales teams and broader management team to position the organisation in the market as the preferred PEI for assigned university portfolios and disciplines
- Review and ensure compliance of marketing and communication materials with regulatory guidelines, or any other guidelines necessary.
- Lead the implementation of various digital initiatives on social media platforms, internet and on mobile to increase customer engagement and awareness
- Review, track and evaluate effectiveness of each campaign to ensure high yield, the right media mix and to gain consumer insights for CRM and/or re-marketing.
- Identify new avenues through co-marketing opportunities with strategic partners for lead generation and to expand brand exposure.
- Monitor competitive marketing trends to enable development and implementation of a comprehensive go-to-market strategy for respective programmes and products.
- Manage A&P budget and ensure usage of the budget yield the highest ROI.
- Manage agencies to ensure quality, timely and cost effective delivery.
**Requirements**:
- Bachelor’s degree in Business, Marketing, Mass Communications or equivalent
- At least 5 years’ experience in integrated marketing
- Online marketing experience
- Experience in working within a matrix reporting structure
- Experience in working across geographies
- B2B and B2C marketing experience
- Experience in a fast-paced, working environment
- Creative and good with copy
- Ability to work across multiple teams and support various business
- Ability to develop and execute marketing strategy
- Stakeholder management (managing senior level stakeholders)
- Familiarity with marketing trends and technological developments
- Highly motivated, resourceful, and results-oriented team player with strong commercial acumen
EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)
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