Groupm Nexus Associate Performance Director

15 hours ago


Singapore GroupM Nexus Full time

**Reporting of the role**

This role will report to the Head of SEO.

**3 best things about the job**:

- You will get to work with one of our high-profile clients, where a small change can make a big difference
- Lead the day to day running of the account with clients
- Continuously drive improvement in the implementation of new creative ideas, identify new trends and turn them into actionable insights of performance optimization We are in a period of strong growth, which means that there is support for development of new products and services.

**In this role, your goals will be**:
In three months:

- Become familiar with organizational processes
- Take ownership of existing SEO projects
- Build relationships with key stakeholders within the Agencies

In six months:

- Deliver growth and establish Agency target revenue.
- Establish close teamwork and collaboration within platform business team
- Support the senior/head of SEO to execute an SEO strategy and update on the project planning to ensure smooth workflow.
- Understand metrics and KPIs and continually suggest optimizations to improve performance.
- Guide and mentor clients and team member on adoption of a data driven organization and industry best practices

In 12 months:

- Retention and growth of Agency SEO business and revenue target.
- Development of client training/workshop proposition to include: creds, sales collateral and training materials.

**What your day job looks like at GroupM**:
The appointee will be responsible for the effective delivery of client SEO services either directly, or by contributing to projects managed by other team members. There may also be communication with other GroupM offices and external vendors.

**Agency Partner**
- To ensure delivery of existing business and maintain quality and satisfaction.
- To identify and build relationships with key stakeholders within the agencies.
- To support and encourage new business to meet agency targets.
- Oversee SEO campaigns which encompass Technical Auditing, Link Outreach and Content development.
- To be an evangelist for complete SEO offering within the Agencies and to increase staff competencies for effective delivery.

**Specialist Area**
- To be a knowledge owner for Analytics and actively develop and share this knowledge with the team as well as provide / lead delivery.
- Experience in Multi Project Planning and management to create and support SEO marketing plans and communicate timelines, process updates, roadblocks etc. on regular basis to the team.

**Sales & Operations**
- Refine sales proposition and supporting processes for delivery.
- Train, manage, mentor and develop direct reports to be successful in their role and grow in their careers.
- Identification of upsell and cross-sell opportunities with Agency offerings.
- Work with the Director, SEO to create sales proposals and support RFPs with tangible data references, where appropriate.

**What you'll bring**:

- Minimum of 5 yrs. of core SEO experience
- Understand Google search engine ranking algorithm and audit the website to discover the opportunity to improve the website ranking in search result
- At least 4 years of strategic/ client relationship experience in an agency
- Actively pursues excellence while driving for efficiency
- Continuously drive improvement in the implementation of new creative ideas, identify new trends and turn them into actionable insights of performance optimization
- Sees the big picture, yet pays attention to detail and takes pride in accuracy
- Plays well with others in a collaborative environment, and can still be responsible for your own work output, forging ahead when the situation demands a hands-on approach
- Training Design and Delivery
- Fluency in written and spoken APAC-specific languages (ie: Chinese, Thai, Korean, Japanese, etc)is a plus
- Any kind of expertise in any of the following areas would be preferable:

- Conversion Optimisation (CRO/LPO)
- Exhibit advanced grasp on JavaScript, CSS and HTML put together and their impact on page performance and content delivery.
- Adapt with API use and curious about data.
- Well-experienced with Omniture/Google Analytics set-up and configuration.
- Any other ad-hoc duties as assigned by the management

**More about GroupM Nexus**

GroupM makes advertising work better for people.

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philosophy - everything that can be addressable, should be, as long as it translates into value for our clients - GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.

**About Singapore**

GroupM Singapore operates in one of the most dy



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