Groupm Nexus Associate Director, Campaign Delivery

5 days ago


Singapore GroupM Services Full time

**Overview of the Job**

The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The Campaign Delivery team creates an effective link between the client facing Agency teams and the GroupM Services teams. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that GroupM Services specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.

**3 Best Things About The Job**
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
- Develop your platform skill set with exposure to planning, execution and optimisation process within the search environment.

**Measures of success -**

**In Three Months**
- Understand client’s business goals and marketing objectives and understand the role campaign delivery team plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.

**In Six Months**
- Continually building test and learn frameworks across all delivery channels
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with campaign delivery reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
- Independently respond to all day-to-day queries

**In 12 Months**
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to campaign delivery strategies across new business pitches
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
- **Responsibilities of the roles**

Ensure understanding of all GroupM Agencies brand portfolio, deliverables and campaign KPIs.
- Strong understanding of understanding media behaviours and how the target audience interact with specific channel delivery and ensure common understanding across GroupM Services
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Provide technical perspective in client meetings when specific expertise is required
- Maintain quality control and assurance practices across the assigned cluster of clients and proactively advice Agencies on campaign improvements
- Maintain and comply with finance processes (such as month end reconciliations), GroupM policies and procedures.

**Responsibilities at Individual Job Level**:

- To manage and nurture a small team/new joinee within the team.
- Serve as key point of contact on brief delivery responses and work with GroupM Agency Planner in developing tactical strategies/response
- Compile all necessary media recommendations (i.e. media schedules) from respective GroupM Services Buying teams
- Oversee end-to-end project management of campaign brief and delivery
- Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
- Support the Head of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all GroupM Agencies and GroupM Services Buying teams
- Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
- Assist GroupM agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
- Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimisation recommendations
- Identify new product opportunities that will enhance clients’ digital front
- Roll out test and learn initiatives to drive continuous improvements in campaign performance
- Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
- Any other project or tasks as assigned from time to time

**What you will need**:
***
Bachelor’s degree, or equivalent diploma, in disciplines as STEM, Digital Advertisement/Media, Mass Communication or relevant experience
- 3+ years of hands-on experience in at least one of the biddable channels (Social/Search/Programmatic)
- At least 1 year within internal/external engagement capacity
- Strong experience in end to end project/campaign manag



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