Head of Asia Marketing

2 days ago

Singapore AxiCorp Full time

**Context**

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts For Difference (CFDs) and Financial Spread betting. Our business has evolved into a world class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end to end trading experience available, servicing traders of all levels from beginners to institutional level clients.

**Our Axi values are**:

- Selflessness - we are a team, who know that together we are stronger.
- Trust - we have confidence in our teammates to do the right things for the business and for each other.
- Ambition - we are passionate, focused and driven.
- Accountability - we step up, take ownership, and take pride in our work.
- Respect - we believe everyone is appreciated, included and listened to.

**Position Purpose**

The role is to work in the Marketing department to ensure the department achieves regional NTC and KPI targets for Axi through the delivery and performance review of all on and offline marketing strategies. This role will manage a small team of 2.

**Major Responsibilities**
- Act as the day-to-day conduit between regional sales heads and heads of marketing to answer any short terms questions in Axi Asia markets.
- Participate in the planning process and develop strategy for quarterly plans for the Axi Asia.
- Coordinate the briefing process and strategy input for sales events/promotions in Asia for each Quarter if required.
- Lead quarterly and monthly meeting with regional sales reps for Axi.
- Ensure monthly reports are completed by sales & marketing for the meetings.
- Participate in monthly internal marketing meetings to understand WIP progress for each region.
- Prepare compliance approved localized content and creatives for sales event/promotion supported campaigns if planned.
- Forecast, budget, and organize sales event/promotions if required.
- Execute SEM, native, paid social and display channels including campaign and tracking set up, optimizations and managing assigned media budget allocation for Asia markets when required.
- Maintain strong working relationship with regional sales managers and external agencies.
- Assist with translation of EN marketing materials to Asia languages when required.

**Essential Criteria**
- Minimum 7 years of experience in Marketing with 3+ years of paid media marketing experience in financial services or relevant industries.
- Strong technical knowledge of Google Analytics 360.
- Strong business writing skills with the ability to produce high-quality documents.
- Excellent Excel skills.
- Bachelor's degree in Marketing.

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