
Groupm Nexus Director, Analytics
3 days ago
**Purpose of the role**
We are currently looking for a Reporting & Analytics Director, to join the GroupM Services Data & Technology team.
GroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.
The Director will be responsible for leading and developing the capabilities of our Reporting & Analytics practice, who support the GroupM buying services team to ensure campaigns perform at a high-level utilising data & analytics to inform optimisation strategies.
This person will be expected to create and lead Reporting & Analytics programs, define best practices and be a key point of contact for GMS practice leads, agencies & partners. In addition to developing the team capabilities, the director will provide advanced analytics services, utilising their data science expertise to deliver solutions to drive performance & efficiency within the business.
This is a senior position that requires advanced capabilities and experience in data science, analytics and machine learning, from a digital marketing domain. The director will serve as the SME on Marketing Analytics developments in the industry and support the GMS Data & Technology Lead to drive the thought leadership, consultation and enablement of analytics solutions for activation with our agency partners.
In addition, as a member of the regional team based in Singapore, you will be guiding the market GMS Data & Technology teams, through the delivery of training & enablement plans, coordinating regional Analytics project rollouts, and being an escalation point for market support.
**Reporting of the role**
This role reports to the Data & Technology Lead - GroupM Services
**3 best things about the job**:
- Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
- Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.
- The opportunity to learn and collaborate with a wide range of stakeholders across all GroupM agencies and business units in APAC.
**Responsibilities of the role**:
- Lead the Analytics services strategy & Identify opportunities to support our clients’ marketing objectives (existing & new business)
- Act as primary day-to-day contact on analytics to GMS Activation channel leads and senior agency counterparts.
- Ensure delivery of projects and services across the analytics team meets our stakeholder requirements (time, quality, cost)
- Develop bespoke analytics proposals for presentation to agencies & clients, for delivery within the GroupM Services teams.
- Deliver advanced analytic projects in areas requiring Predictive modelling (eg LTV scoring, churn prediction, sentiment monitoring, audience scoring etc)
- Support the relationship management of our key partners in developing joint business & technical plans for our analytics offerings.
- Contribute to Thought leadership & POV initiatives with data & technology leads, giving guidance on industry trends within marketing science.
- Provide training & support managers in both their responsibilities and developing new capabilities to become a future director.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
**Measures of Success -**
- **In 3 months**:
- Thorough understanding of the GroupM Services Data & Tech processes and commenced utilizing in their day to day tasks & projects
- Developed strong working relationships with all team members and relevant stakeholders (eg agencies, partners, GMS buying teams).
- **In 6 months**:
- Has gained any outstanding accreditation/certifications of relevant technologies utilised within the GroupM Services Data & Tech team.
- Delivered analytics proposals for key GMS client accounts, with sign-off by agency planning teams.
- **In 12 months**:
- Implemented skills training programs for individual contributors, with demonstrated increase in capabilities within the team
- Is viewed as the analytics SME within the team & our stakeholders, with demonstrated growth in demand for our Reporting & Analytics services.
**What you will need**:
- Bachelor’s degree in a relevant quantitative field (Statistics, Engineering, Computer Science, Analytics)
- 7+ years related work experience in the field of data management, marketing analytics, and/or technology
- 3+ years experience in a people management or supervisory role.
- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media
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