Internship: Global Consumer Financial Services, Group Marketing, Martech

5 days ago


Singapore OCBC Full time

WHO WE ARE:
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join
Dive into the world of marketing technology and data-driven decision-making. As a Martech/Squad Intern within Global Consumer Financial Services, you'll gain valuable hands-on experience with cutting-edge marketing tools and platforms, contributing to the optimization of our digital marketing efforts and personalization strategies.

How you succeed
To thrive in this role, you'll need a curious mind and a passion for data. You'll excel at learning new technologies, analyzing marketing data, and collaborating with a dynamic team to improve campaign performance. A detail-oriented approach and a willingness to tackle diverse tasks are essential.

What you do
You'll be directly involved in:

  • Gaining exposure to and exploring various martech toolsets and platforms.
  • Assisting with the maintenance and optimization of Adobe Dashboards.
  • Supporting SEO optimization operational work.
  • Managing ad-hoc website requests for maintenance updates.
  • Assisting with Adobe Target deployment and personalization initiatives.
  • Supporting ad-hoc Acoustic reporting requirements and providing marketing analysis.
  • Generating reports and providing insights to inform marketing strategies.

Who you work with
Global Consumer Financial Services (GCFS) is all about helping consumers get what they want from life. It's a broad ambition. So, the team offer an equally wide range of services. From branch to premier banking and everything in-between. That's a lot to get your teeth into and many career paths to follow. And you'll be doing it all while learning from the best in an award-winning environment.

Who you are
  • Currently pursuing an undergraduate or postgraduate degree.
  • Eager to learn and explore marketing technology tools and platforms.
  • Possesses a strong analytical mindset and an interest in data-driven marketing.
  • Detail-oriented with excellent organizational skills.
  • A proactive team player with a willingness to support various tasks.

Learning Objectives
This internship will provide you with:
  • Hands-on experience with leading martech platforms like Adobe Target and Acoustic.
  • Skills in data analysis, reporting, and marketing optimization.
  • An understanding of SEO principles and website maintenance best practices.
  • Exposure to the application of personalization strategies in digital marketing.
  • Insights into the role of technology in driving marketing performance.

What we offer:
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

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