Senior Marketing Executive

2 weeks ago

Central Region, Singapore Ji Mei Flowers Pte Ltd Full time $80,000 - $120,000 per year

Key Responsibilities:

  • Develop and implement integrated marketing plans to achieve business objectives.
  • Plan, execute, and optimize marketing campaigns across mulitple business and communication channels such as email and social media.
  • Oversee day-to-day operations of our e-commerce website, including product management, digital marketing, content creation, and campaign execution.
  • Manage and optimize email marketing to improve sales.
  • Work closely with external vendors to optimize SEO, SEM, and PPC performance to boost conversion rates.
  • Collaborate with internal teams to generate insights, explore new growth opportunities, and bring creative ideas to life.
  • Conduct market research to stay ahead of trends and improve marketing performance.

Requirements:

  • Degree in Marketing, Business, Communications, or a related field.
  • At least 2 years of experience in e-commerce sector.
  • Strong working knowledge of B2B/B2C marketing, including social media, SEO, Google Ads, and email marketing.
  • Proficient in Microsoft Excel, with the ability to analyze and interpret data.
  • Familiar with Google Analytics, Klaviyo, Shopify and Canva.

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