
Business Development
2 days ago
Overview
We are looking for a passionate and resourceful Business Development & Marketing Executive to drive the growth of Lee Wee & Brothers Pte Ltd across digital, retail, and B2B channels. You will play a key role in crafting compelling campaigns, analyzing performance, supporting sales strategies, and deepening customer engagement while preserving the heritage and identity of our brand.
Responsibilities
• Plan and execute integrated marketing campaigns across digital, social, and retail channels to enhance brand visibility and customer engagement.
• Analyze marketing performance data and provide actionable insights to optimize future campaigns and improve ROI.
• Support the planning and coordination of promotional activities, product launches, and brand-related events.
• Develop and implement CRM strategies to strengthen customer loyalty, retention, and lifetime value.
• Contribute to the growth of e-commerce and B2B sales channels by identifying business development opportunities and supporting sales initiatives.
Minimum qualifications
• Diploma or Degree in Marketing, Business, or a related field
• 1–3 years of experience in marketing or business development (F&B or FMCG experience a plus)
Requirements
• Good communication and interpersonal skills
• Good team player
• Able to work within deadlines and well-organised
• Familiarity with digital marketing tools (Meta Ads, Google Analytics, email marketing platforms)
• Strong writing, communication, and organizational skills
• Analytical mindset with the ability to interpret data and spot trends
• Energetic, proactive, and able to work independently in a fast-paced environment
• Passion for food, branding, and local heritage a bonus
Passion for food, branding, and local heritage a bonus
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