Content & Digital Marketing Manager

1 week ago

Singapore CLDN SG PTE. LTD. Full time $80,000 - $120,000 per year
Key Responsibilities
Content Marketing
  • Content Distribution: Own and execute a comprehensive content distribution strategy to ensure our research reaches target audiences across platforms such as X (Twitter), LinkedIn, email newsletters (EDMs), and digital advertising.
  • Narrative Development: Collaborate with the Research Lead to craft compelling narratives, key messages, and thematic campaigns that increase the visibility and resonance of our research outputs.
  • Partnerships & Collaborations: Identify and engage with key opinion leaders (KOLs), media outlets, and relevant projects or partners to amplify the reach of our research.
  • Sales Enablement: Create targeted sales materials (including presentations, tear sheets, and one-pagers) tailored to various counterpart categories and industry audiences.
  • Cross-Functional Collaboration: Work closely with the BD team to determine the most effective distribution channels and content formats for client engagement and pipeline development.
  • Stakeholder Engagement: Collaborate with the Events team and trading teams across DeFi, CeFi, RFQ, and Options to understand audience priorities and develop content strategies that deepen engagement with each segment.
Digital Marketing
  • Website Management: Oversee the company's website, ensuring that content is current, visually engaging, and aligned with brand and business objectives.
  • Social Media Strategy: Manage and grow the organization's presence on LinkedIn and X (Twitter), including content planning, posting, community engagement, and performance analytics.
  • Advertising & Paid Media: Plan and execute digital advertising campaigns across social platforms, SEO, and other relevant digital networks, optimizing for awareness, traffic, and conversion.
  • Analytics & Reporting: Track, analyze, and report on key digital marketing KPIs, including engagement rates, reach, lead conversions, and campaign ROI, and use data insights to refine strategy.
Key Performance Indicators (KPIs)
  • Growth in research content reach and engagement across social and owned channels
  • Increased web traffic and time-on-site driven by content distribution
  • Measurable improvement in lead generation or BD engagement through content assets
  • Growth in social followers, impressions, and advertising performance metrics
  • Consistent, high-quality sales and marketing collateral delivered on time
Qualifications
  • 5+ years of experience in content marketing, digital marketing, or communications (B2B or research-driven organization preferred)
  • Strong writing, editing, and storytelling abilities with a strategic mindset
  • Deep understanding of complex financial and crypto derivative products
  • Hands-on experience managing LinkedIn, X (Twitter), and email marketing platforms
  • Familiarity with web CMS (e.g., WordPress), analytics tools (e.g., Google Analytics), and social scheduling/advertising tools
  • Proven ability to work cross-functionally with research, design, and BD teams
  • Excellent organizational and project management skills

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