Social Media and Website Designer

Job Description

Job Title: Website Designer & Digital Content Creator Hybrid Frontline Operations Executive
Company: Snap Fitness (Othello Group Pte Ltd)
Location: Singapore
Employment Type: Full-Time
Working Hours: 5.5 days/week, including 2-3 days onsite at our Snap Fitness gyms
Salary Range: $2,800 - $4,200, depending on experience

About Us

Snap Fitness is a global 24/7 fitness brand focused on delivering results through smarter workouts and a supportive community. With gyms across Singapore, we are looking to elevate both our digital presence and frontline engagement by hiring a dynamic individual who can span content creation, website management, and on-ground gym operations.

Role Overview

This is a hybrid digital-operations role ideal for someone who thrives at the intersection of creativity, technology, and people engagement. You'll manage our digital web presence while supporting key marketing and ops duties onsite at our Snap gyms.

Scope of Work A. Website Designer & Content Creator

• Design and build high-conversion landing pages for campaigns and lead capture
• Revamp our internal staff portal for easier navigation and knowledge access
• Develop member support pages: onboarding guides, workout tips, FAQs, class schedules
• Build marketing content pages that strengthen the Snap Fitness brand and showcase our classes, events, and community impact
• Ensure mobile responsiveness, fast loading, and SEO best practices
• Collaborate with marketing and sales teams to align on campaign goals
• Tools: WordPress / Webflow / Canva / Figma / Google Analytics

B. Snap Hybrid Frontline Operations

• Serve as the bridge between digital and physical-supporting social media marketing execution on-ground
• Take charge of content collection at gyms: member testimonials, class photos, trainer reels
• Assist gym managers in executing monthly marketing campaigns and events
• Coordinate frontline feedback with backend ops team
• Occasionally support gym operations (e.g., receiving deliveries, checking setups, speaking with members for feedback)

Requirements & Preferred Skills

We are looking for a driven, creative, and technically proficient individual who can bring both function and flair to our digital presence. This hybrid role requires a strong sense of aesthetics, solid technical grounding, and the ability to align digital work with brand goals and frontline activities.

Core Requirements

• At least 2 years of hands-on experience in website design and digital content creation
  A proven track record in designing, building, and managing landing pages, microsites, or support pages for marketing campaigns, product showcases, or user engagement. Experience designing for both desktop and mobile is essential.
• Proficient in modern CMS platforms such as WordPress, Webflow, or similar
  Comfortable with visual builders, plugins, and CMS settings to independently publish and maintain web content with minimal developer support.
• Working knowledge of HTML and CSS
  Able to handle layout tweaks, embed code components, troubleshoot formatting or display issues, and optimize responsiveness across devices.
• Experience with UI/UX design tools such as Figma, Adobe XD, or Canva
  Capable of creating mockups, wireframes, and final layouts that balance aesthetics and usability, while incorporating user behavior and conversion best practices.
• Strong copywriting and visual storytelling skills
  Able to write clear, persuasive, and brand-aligned content for pages, banners, and marketing collateral that connect with diverse fitness audiences.
• Attention to detail and a strong sense of brand consistency
  Every page, visual, and message must reflect Snap Fitness's tone, values, and visual identity. Consistency is key across all platforms and formats.

Valuable Bonus Skills (Preferred, Not Mandatory)

• SEO optimization
  Ability to craft SEO-friendly content using keywords, structured headings, meta tags, and schema best practices.
• Analytics & tracking
  Familiarity with Google Analytics, Facebook Pixel, or UTM tracking to evaluate performance and adjust based on data insights.
• Video editing and content creation
  Competent in producing short-form videos or reels using tools like CapCut, Premiere Pro, or Final Cut Pro for class highlights, trainer intros, or brand promos.
• Marketing automation and CRM tools
  Basic knowledge of platforms like Mailchimp, Hubspot, Zapier, or Glofox to connect landing pages with CRM workflows and automation.
• Conversion-focused design thinking
  Understanding of digital funnels, CTAs, lead capture mechanics, and A/B testing for optimizing user journey and conversion rates.
• Photography and videography skills
  Comfortable capturing gym activity, member testimonials, or trainer features for content use across web and social media.
• Social media asset design
  Ability to create complementary digital assets for Instagram, TikTok, Facebook, and other social platforms in support of web campaigns.
• Brand development experience
  Confident in proposing and executing ideas that strengthen Snap Fitness's digital voice, tone, and visual identity across all platforms.
• Project and task management
  Familiar with productivity tools like Asana, Trello, or Notion to manage web content calendars, update cycles, and collaborative workflows.

Portfolio Submission Required

All applicants must submit a portfolio or showcase of previous work-including websites, landing pages, digital banners, UX flows, or content pieces-that demonstrate your design and storytelling capabilities.

Why Join Us

• Unique hybrid role with scope for creativity and direct impact
• Be part of a fast-growing fitness brand with strong community culture
• Gym membership perks and access to exclusive classes
• Opportunities to grow in digital, operations, and marketing domains

To Apply:

Send your resume, portfolio, and we will ping you

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