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Brand Manager
2 weeks ago
Company: Nestlé Singapore
Type of contract: Permanent
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
A day in the life of a Brand Manager…
- Responsible for generating compelling consumer insight to develop winning strategies for brands vs. competition.
- Responsible for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives.
- Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
- Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
- Responsible for delighting consumers with products experience on taste (ensuring 60:40 wins) and packaging (benchmarked against competition).
- Responsible for reviewing the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps in preparation for the MSR meeting.
- Responsible for monitoring & analysing category/brand performance including competitive benchmarking.
- Responsible for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
- Responsible for ensuring adherence to all company principles and policies.
- Degree graduate with 7 years' experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
- Demonstrate record of success in building brands based on consumer insights.
- Experience in managing a portfolio of FMCG brands, products and projects.
- Managed independently under challenging/demanding market environments to achieve and exceed goals
- Sales operations experience is an advantage.
- Has experience of working with cross-functional groups.
