Product Manager for ILD, HP ROPU ASKAN

2 days ago

Singapore our future employee Full time $100,000 - $150,000 per year

The Position

Be part of a purpose-driven team shaping the future of respiratory care. We're looking for a strategic and dynamic Product Manager to lead the launch of our innovative pulmonary fibrosis treatment across the region. You'll drive early market shaping, cross-functional collaboration, and regional marketing strategy to build awareness, advocacy, and access. If you're passionate about making a real impact in patients' lives and thrive in a fast-paced, cross-border environment—this is your opportunity to lead.

Duties & Responsibilities
  • Develop and lead the launch readiness plan and execution for the Lung Portfolio pipeline product (BI / PDE4B Inhibitor) across the region, both internally and externally, leveraging insights from Nintedanib/OFEV.
  • Prepare and conduct early market shaping activities in preparation for launch.
    • Build stakeholder perception around early treatment with PDE4B inhibitors for pulmonary fibrosis.
    • Gain regional insights and drive understanding of the new therapeutic area.
  • Lead cross-functional collaboration to drive awareness, early access, advocacy, and team readiness for early engagement.
  • Develop and implement a comprehensive pre-launch and post-launch performance evaluation in collaboration with diverse stakeholders.
  • Execute the regional marketing strategy and work closely with colleagues across the organization to maximize sales results and build leading brands. Drive development of cross-functional affiliate marketing plans with clear portfolio and brand strategies linked to tactical execution.
  • Enhance market understanding through relevant marketing tools, and identify growth opportunities via close collaboration with affiliate teams and extensive insights and analysis.
  • Develop and adapt materials, and lead digital initiatives for the brand and portfolio across the region.
  • Support and drive go-to-market transformation and adoption of platforms and processes to enable excellent customer-centric engagement.
About our future employee
  • University degree in Science, Business, or equivalent; a postgraduate degree in Business Administration is preferred.
  • Minimum of 5 years in strategic and operational marketing or related functions, with a proven track record.
  • Experience in the Respiratory Therapeutic Area or Specialty Care is a plus.
  • Product launch experience is preferred.
  • Regional marketing experience is an advantage.
  • Strong business planning, budgeting, and financial management skills.
  • Excellent analytical, critical thinking, and problem-solving abilities.
  • Open-minded, able to manage ambiguity, and capable of driving complex projects within tight timelines.
  • Strong interpersonal and influencing skills; able to engage effectively with regional and country stakeholders.
  • Special skills aligned with Boehringer Ingelheim's Marketing Competencies Model:
  • Business and Marketing Acumen
    • Customer Orientation
    • Strategy Development
    • Project Management
    • Effective Execution
    • Relationship Management
    • Proficient in MS Office, Outlook, and database applications.
  • Proficient in English language.
  • Passionate about performance and a role model of Boehringer Ingelheim's values.
  • Willingness to travel within the region (ASKAN).

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