Regional Marketing

Singapore based, 6-month Fixed Term Contract

About the role

Tourism Australia is seeking an enthusiastic Regional Marketing & PR Executive to support with the implementation of key consumer marketing and PR initiatives across Southeast Asia ("SEA"). This role will work closely with our regional SEA marketing team to manage key media relationships, and support with the implementation of regional marketing initiatives that align with business objectives such as PR, advocacy, and campaign activation programs to enhance Tourism Australia's brand visibility within the region.

This is a 6-month full-time contract opportunity based in our Singapore office and reports into the Regional Marketing Manager, South/SEA. You will be responsible for:

• Supporting functional managers with the planning and execution of key PR & Campaign activation projects
• Responding to day-to-day media enquiries & issues
• Managing reports for PR and Campaign teams
• Managing administrative tasks and financial processes
• Coordinating industry attendance at trade events/road shows/functions
• Planning key events, roadshow and functions
• Sourcing promotional materials, images and video clips for campaign activities
• Providing support with content and brand asset requests from industry partners
• Supporting with the rollout of PR activities including media visits, media relations, media monitoring and reporting
• Assisting with the curation of content marketing materials
• Monitoring media channels, reporting on results, updating information in relevant databases to ensure accurate records and to demonstrate a return on investment
• Coordinating key advocacy programs, including influencer partnerships and brand ambassador initiatives

About you

• Tertiary qualifications in Communications, Public Relations, Journalism, Marketing preferred, or other related field
• Minimum two years' experience in a marketing & PR executive position
• Based in Singapore with full, unrestricted working rights
• Highly developed English language skills (reading/writing and oral/aural)
• Working knowledge of MS Office
• Good understanding of the Southeast Asian and Australian travel industry
• Ability to engage and collaborate with stakeholders at different levels of the organisation
• Strong organisation and time management skills
• Ability to work independently with minimal supervision
• Willingness to be flexible with working hours and travelling as part of a multinational organisation
• Have an understanding of content production workflows, including video editing, asset management, and basic post-production processes will be advantageous.

About us

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. We are active in 15 key markets and our activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are equally as passionate about creating an incredible culture at Tourism Australia, recognising and supporting the individuality of our people, in an environment where we learn and grow together.

Why us?

We're committed to creating an inclusive and collaborative work environment that is guided by our values. We bring our values to life through the way we behave every day.

• We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we're not done yet
• We make each other better… We're one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger
• We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously
• We only do work that makes a difference… There's so much we can do, and want to do, but we focus on the things that will add the most value to our industry
• We're obsessed with telling the Australian story… We're passionate about Australia, her land, nature, people, and culture. And We're proud of our role in sharing her story with the world.

What we offer

• A fun, friendly, supportive team culture where we are passionate about what we do and celebrate the wins
• Hybrid working arrangements, offering you better work-life balance
• Commitment to your health and wellbeing with access to our EAP and health rebate
• An extensive learning and development program so you can grow your skills and talent

How to apply

Apply by clicking on the 'Apply Now' button and provide a copy of your resume and short cover letter summarising your interest, skills and relevant experience. Applications close Friday 30 May 2025.

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.