Japan Marketing Lead

2 weeks ago

Singapore ZULER TECHNOLOGY PTE. LTD. Full time $60,000 - $120,000 per year

Company Description

Zuler is a global leader in remote desktop and cloud computing technologies, specializing in ultra-low latency, high-resolution solutions with their proprietary ZeroSync Engine. With millions of users and enterprise subscribers worldwide, Zuler is revolutionizing connectivity and accessibility to high-performance computing. The company is backed by significant investments, patents, and a diverse team of industry experts.

Our proprietary product, DeskIn, is a fast-growing remote desktop platform used by creators, gamers, and professionals worldwide. As we expand into Japan, we're hiring a marketing leader to build our Japan business from zero to one — driving awareness, organic growth, and user acquisition across digital and influencer channels.

What You'll Do
  • Lead DeskIn's Japan marketing strategy , from planning to execution.
  • Localize brand positioning, messaging, and creative to fit Japanese audiences.
  • Drive new user acquisition and ROI-positive growth via Google Ads, Yahoo JAPAN Ads, LINE, SmartNews, and social media.
  • Build and scale influencer/KOL marketing , managing creators on YouTube, TikTok, Instagram, and X.
  • Grow organic traffic and brand presence through SEO, AEO, GEO, content, and community initiatives.
  • Develop strategic partnerships with creators, tech communities, and local brands.
  • Use analytics tools (GA4, GTM, Looker) to optimize performance and report clear business impact.
  • Manage Japan-based freelancers and agencies for design, media, and PR support.
What We're Looking For
  • 4+ years in consumer or tech marketing; 2–4+ years leading growth in Japan.
  • Proven success in building B2C brands from scratch in Japan.
  • Deep knowledge of Japan-specific marketing channels (Google Ads, Yahoo JAPAN Ads, LINE, SmartNews).
  • Hands-on experience with influencer marketing , organic social growth , and SEO/AEO/GEO .
  • AI-savvy and data-driven , comfortable using AI tools for content, targeting, and analysis.
  • Excellent analytical and communication skills.
  • Native-level Japanese and business-level English/Chinese proficiency to communicate with Japanese end-users and Mandarin-speaking stakeholders.
What Success Looks Like
  • Strong new user and paid conversion growth
  • Positive ROI and efficient CPA
  • Expanding organic traffic and keyword share
  • High-performing creator and partner ecosystem
  • Growing DeskIn brand visibility in Japan
Why Join DeskIn
  • Build Japan from the ground up with creative freedom and ownership
  • Work directly with a global HQ team in Singapore
  • Be part of one of Asia's fastest-growing remote-tech innovators
  • Shape global best practices in AI-driven, performance-first marketing

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