Chinese Social Media Specialist

7 days ago

Singapore HYPHEN COLLECTIVE PTE. LTD. Full time $60,000 - $120,000 per year

About the Role

We're looking for a Chinese Social Media Specialist to join our consultancy on a contract or project basis. This role is perfect for a digital marketer who is fluent in Mandarin Chinese and experienced in managing Xiaohongshu and/or other Chinese social media platforms. You'll play a key role in shaping social media marketing strategies for Singapore-based lifestyle, retail and F&B brands, working closely with a collaborative team.

Key Responsibilities

1. Platform Strategy, Content Development & Execution

  • Craft and localise content posts for Xiaohongshu platform.
  • Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation.
  • Participate in client pitch meetings to present ideas, strategies, and platform insights when required.
  • Create short videos and adapt key visuals provided by clients into ad content.

2. Analytics & Optimisation

  • Track and report on key metrics such as engagement rates, follower growth, and content performance.
  • Analyse keyword rankings, audience behaviour, and ROI from campaigns.
  • Monitor competitors and current trends to refine content strategies.
  • Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms.

3. Influencer & Community Engagement

  • Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors.
  • Manage influencer marketing campaigns.
  • Collaborate with affiliate agency partners for campaign execution.
  • Manage community interactions — respond to DMs, reviews, and comments in a timely and authentic manner.

Requirements

  • 2–4 years of hands-on experience in Chinese social media management.
  • Proven working knowledge and expertise in Xiaohongshu marketing, content creation, and localisation.
  • Proficiency with backend tools (e.g., analytics and dashboards).
  • Strong copywriting skills.
  • Basic video editing and graphic design skills.
  • Strong working proficiency in Mandarin Chinese, written and spoken, with experience using it in a professional context.
  • Well-organised, resourceful, and proactive, with the ability to manage multiple client accounts simultaneously.

Why Join Us

  • A collaborative and supportive culture where everyone is on the same team.
  • Work from home, with regular in-person meetings for client presentations or team discussions.
  • Make a measurable impact on our clients' growth and success.
  • Opportunity to step into a lead strategist role as we grow.

How to Apply

If this sounds like the right fit for you, please send your CV, portfolio, and relevant social media work samples to

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