Social Media Specialist

1 day ago

Singapore HYPHEN COLLECTIVE PTE. LTD. Full time
Roles & Responsibilities

About the Role

We're looking for a Social Media Specialist (Xiaohongshu, WeChat) to join our consultancy on a contract or freelance basis. This role is perfect for a digital marketer who is fluent in Mandarin Chinese and experienced in managing Xiaohongshu and/or other Chinese social media platforms.

You'll play a key role in shaping Chinese digital marketing strategies for Singapore-based lifestyle, retail and F&B brands, working closely with a collaborative team.

Key Responsibilities

1. Platform Strategy & Content Execution

  • Develop and localise engaging content strategies tailored for Xiaohongshu (RED).
  • Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation.
  • Participate in client pitch meetings to present ideas, strategies, and platform insights when required.

2. Analytics & Optimisation

  • Track and report on key metrics such as engagement rates, follower growth, and content performance.
  • Analyse keyword rankings, audience behaviour, and ROI from campaigns.
  • Monitor competitors and current trends to refine content strategies.
  • Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms.

3. Influencer & Community Engagement

  • Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors.
  • Manage influencer marketing campaigns.
  • Collaborate with affiliate agency partners for campaign execution and account servicing.
  • Manage community interactions — respond to DMs, reviews, and comments in a timely and authentic manner.

Requirements

  • 2–4 years of hands-on experience in digital marketing or social media management.
  • Proven working knowledge and expertise in Xiaohongshu marketing, content creation, and localisation.
  • Proficiency with backend tools (e.g., analytics and dashboards).
  • Strong copywriting skills.
  • Basic video editing and graphic design skills.
  • Strong working proficiency in Mandarin Chinese, written and spoken, with experience using it in a professional context.
  • Well-organised, resourceful, and proactive, with the ability to manage multiple client accounts simultaneously.

Why Join Us?

  • Collaborative and supportive culture where everyone is on the same team.
  • Work from home, with in person meetings for client presentations or team discussions when needed.
  • Make a measurable impact on our clients' growth and success.
  • Opportunity to take on a lead strategist role and train other strategists as we grow.

How to Apply

If this sounds like the right fit for you, please send your CV, portfolio, and relevant social media work samples to connect@hyphencollective.com.sg

Tell employers what skills you have

Lifestyle
Editorial
Social Media
Mandarin Chinese
Social Media Management
Targeting
Strategy
Account Servicing
Digital Marketing
Writing
Copywriting
Video Editing
Social Media Marketing
Facebook
Graphic Design
Hospitality

  • Social Media Intern

    2 weeks ago

    Singapore SOCIAL HOUSE Full time

    **About the Role** We are seeking a creative and enthusiastic Social Media Marketing Intern to join our dynamic team! This role is perfect for someone who lives and breathes social media, has a knack for spotting trends, and possesses a keen eye for aesthetics. While most of your work will be remote, you will be required to attend and assist with occasional...

  • Social Media Specialist

    2 weeks ago

    Singapore SALAD STOP PTE. LTD. Full time

    We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media profiles. Your passion for social media as a communications tool will result in the adoption and implementation of social media best...

  • Social Media Manager

    2 weeks ago

    Singapore The Social Arm Full time

    The Role As a Social Media Manager, you will be responsible for developing and executing social media strategies, managing client accounts, and overseeing content creation to ensure client objectives are met. You will play a key role in account servicing and maintaining strong client relationships. We're open to junior and manager-level roles Your...

  • Social Media Specialist

    1 day ago

    Singapore COINUP PTE. LTD. Full time

    **About the role** Coinup Pte. Ltd. is seeking an experienced Social Media Specialist to join our dynamic marketing team. As a Social Media Specialist, you will be responsible for developing and executing engaging social media strategies to help grow our brand presence and reach across key social platforms. This is a full-time role based in the Central...

  • Social Media Specialist

    4 days ago

    Singapore VORGE-SINGAPORE PTE. LTD. Full time

    **We’re Hiring: Social Media Specialist** Vorge-Singapore is a fast‑growing firm in the Interior Design sector. We are looking for a **Social Media Specialist**to join our dynamic team and take us to the next level. **About the Role**: As our Social Media Specialist, you’ll be responsible for planning, creating, and executing social media strategies...

  • Social Media Specialist

    4 days ago

    Singapore NILEZS PTE. LTD. Full time

    We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and conversion efforts. **Responsibilities**: - Develop, implement and manage our social...

  • Social Media

    1 week ago

    Singapore Bohemian Maverick Full time

    Social Media & Digital Marketing Specialist As a Social Media and Digital Marketing Specialist at Bohemian Maverick, a forward-thinking agency dedicated to delivering innovative marketing solutions, you will play a key role in elevating our clients" brands through engaging and impactful digital campaigns. Your responsibilities will include developing and...

  • Social Media

    7 days ago

    Singapore Bohemian Maverick Full time

    Social Media & Digital Marketing Specialist As a Social Media and Digital Marketing Specialist at Bohemian Maverick, a forward-thinking agency dedicated to delivering innovative marketing solutions, you will play a key role in elevating our clients" brands through engaging and impactful digital campaigns. Your responsibilities will include developing and...

  • Social Media Manager

    2 weeks ago

    Singapore The Social Arm Full time

    The Role As a Social Media Manager, you will be responsible for developing and executing social media strategies, managing client accounts, and overseeing content creation to ensure client objectives are met. You will play a key role in

  • Social Media Specialist

    2 weeks ago

    Singapore SUMPREME ANALYSIS PTE. LTD. Full time

    **Job description** The Social Media Specialist is responsible for executing the content strategy locally and source for new content and works closely with team members to align planning, execution and analytics for content marketing. **Position Title** Social Media Specialist **Key Objective of Role** Conduct thorough research on industry-related...