Chinese Social Media Marketing Strategist

2 weeks ago

Singapore beBeeExpert Full time $90,000 - $120,000
Job Title: Chinese Social Media Specialist

A professional seeking a challenging role in social media management for a lifestyle, retail and F&B brand. This exciting position involves shaping social media marketing strategies, working closely with a collaborative team.

Key Responsibilities:
  • Platform Strategy, Content Development & Execution

Craft and localise content posts for Xiaohongshu platform. Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation. Participate in client pitch meetings to present ideas, strategies, and platform insights when required. Create short videos and adapt key visuals provided by clients into ad content.

  • Analytics & Optimisation

Track and report on key metrics such as engagement rates, follower growth, and content performance. Analyse keyword rankings, audience behaviour, and ROI from campaigns. Monitor competitors and current trends to refine content strategies. Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms.

  • Influencer & Community Engagement

Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors. Manage influencer marketing campaigns. Collaborate with affiliate agency partners for campaign execution. Manage community interactions — respond to DMs, reviews, and comments in a timely and authentic manner.

Requirements:
  • At least 2–4 years of hands-on experience in Chinese social media management.
  • Proven working knowledge and expertise in Xiaohongshu marketing, content creation, and localisation.
  • Proficiency with backend tools (e.g., analytics and dashboards).
  • Strong copywriting skills.
  • Basic video editing and graphic design skills.
  • Strong working proficiency in Mandarin Chinese, written and spoken, with experience using it in a professional context.
  • Well-organised, resourceful, and proactive, with the ability to manage multiple client accounts simultaneously.
Why Join Us:

We offer a collaborative and supportive culture where everyone is on the same team. Work from home, with regular in-person meetings for client presentations or team discussions. Make a measurable impact on our clients' growth and success. Opportunity to step into a lead strategist role as we grow.

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