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eCommerce Operations Executive

2 weeks ago

Singapore PURPOSEFUL START PTE. LTD. Full time $40,000 - $80,000 per year

eCommerce Operations Executive

About the Company

Based in Singapore, we are a contemporary distributor of modern, sustainable parenting goods for babies, children & parents.

With a deeply collaborative approach, we work with brand owners to bring their brands to Southeast Asia and land successfully. We curate brands we would ourselves use, brand-build for them and go-to-market with them. At our core, we want our brands to stick around for a long time (so we get to enjoy them too) and we do everything to ensure it's a win-win for both parties.

Location: East (7 mins from Eunos MRT)

About the Role

We are seeking a highly motivated eCommerce & Marketing Executive to manage our online sales platforms while supporting offline exhibitions, expos, and fairs.

This is a hybrid role that blends eCommerce operations, marketing, logistics coordination, and event support. You'll oversee end-to-end online store management, drive digital campaigns, and help bring our brands to life during physical trade events.

Key Responsibilities

Daily Operations & Order Fulfillment

  • Handle picking, packing, and dispatching customer orders for both local and international shipments.
  • Coordinate with logistics partners (international and local last-mile) and manage customer self-pickups.
  • Reconcile sales, returns, payments, and platform fees with the finance and operations teams.
  • Receive, QC, unpack, sort, and shelve incoming shipments.

Inventory & Warehouse Management

  • Monitor and maintain optimal stock levels across platforms and physical storage.
  • Conduct accurate and regular stock-takes to ensure smooth operations.
  • Work with part-timers/ad-hoc staff to maintain warehouse tidiness, cleanliness, and efficiency.

Platform Management

  • Independently manage eCommerce platforms: Shopify, Shopee, Lazada, TikTok Shop, and social commerce (WhatsApp sales, groupbuys, etc.).
  • Maintain and optimize product listings — titles, descriptions, images, SEO, and pricing — ensuring accuracy and brand alignment.
  • Plan and execute major online campaigns (e.g. 9.9, 11.11, Black Friday, Payday Sales) across platforms.
  • Utilize advertising tools such as Shopee Ads, Lazada Sponsored Solutions, Facebook Ads, and TikTok Ads to drive traffic and conversions
  • Oversee go-to-market strategies for brands, including pricing, positioning, launches, and promotions.
  • Preparation for live streams and liaising with KOLs/influencers for partnerships, affiliate sales, and brand activations.

Exhibitions, Expos & Fairs

  • Support the team during trade shows, exhibitions, pop-up fairs, and events.
  • Assist with booth setup, product display, and on-site customer engagement.
  • Actively promote products and give customers accurate, up-to-date product information.

Benefits

  • Hybrid work (flexible start timing from 9am-11am)
  • Staff discounts on all products
  • Retention bonus for every year of service
  • Reimbursements for mobile phone spend & health expenses

Requirements

  • 2-5 years' experience in eCommerce or operations roles, or a hungry, motivated fresh graduate from any diploma/degree
  • Able to commit weekends for fairs at least 1x a quarter, with off-in-lieu as compensation
  • Not afraid of physical work with pick & pack or handling shipments
  • Genuine interest in baby, children & parent products

Send a simple CV to or text to apply