Manager, Outreach

The Manager (Outreach and Communications) in Office of Admissions, is responsible for developing and executing integrated marketing and publicity strategies to raise awareness of NTU's strengths and enhance its brand positioning to attract top-quality students.

The role involves showcasing student achievements, forging strategic partnerships with pre-university institutions to expand outreach, and overseeing communications and promotional initiatives in support of undergraduate recruitment. The Manager also leads the team in delivering communications, outreach, and publicity projects.

Reporting to the Assistant Director of Marketing & Operations Section, the responsibilities of the Manager are as follows:

• Plan and manage marketing communications plan and publicity strategies to build awareness of NTU' strengths and position it as the university of choice to prospective students.

• Plan and manage outreach events to local JC and polytechnics, coordinate ad-hoc visits to NTU.

• Plan and execute targeted outreach events to engage stakeholders at pre-university institutions and keep them updated on NTU developments.

• Plan and manage content for various NTU Admissions social media platforms.

• Plan and manage content and layout of admissions website.

• Lead production of print and digital admissions collaterals, coordinating with all stakeholders and external vendors on contents, copywriting and proofreading contents for all marketing project and event scripts.

• Plan and manage content and layout proposals for all admissions collaterals, including digital pubs, electronic direct mailers, videos, postcards, banners, etc.

• Manage procurement process for collateral productions.

• Coordinate with Corporate Comms office on all clearance of collaterals for alignment of corporate identity and guidelines.

• Analyse communications, social media and outreach events data and provide data analytic reports to identify effective marketing strategies.

• Prepare A&M budget proposal and manage A&M budget tracking.

• Review and update SOP for communications, outreach, publication and publicity projects.

• Lead the team in outreach, communications and publicity projects. Coach and manage teams' performance.

• Support the Team Lead in managing key outreach events, with responsibilities including the content planning and upkeep of the NTU Open House website and the coordination of student-led activities.

• Support Team Lead in other administrative processes.

Job Requirements:

• Good Bachelor's degree; preferably in marketing, Communications, Public Relations, Business, or a related discipline.

• Minimum 7 years relevant experience in outreach, communications and event management.

• At least 5 years' experience in managing a team.

• Relevant experience in managing and developing content for social media platforms.

• Familiarity with using data and insights to evaluate outreach effectiveness and guide engagement strategies.

• Experience in using Microsoft Dynamics is preferred and will be an advantage.

• Good written and oral communication skills.

• Good knowledge and skills in mass communications and writing, preferably with prior experience in an education setting, with exposure to dealings with academics professionals and students.

• Strong organisation skills and able to prepare workplans, proposals, project timelines and data for reporting.

• Able to lead, confident, forward looking, independent and a team player.

• A creative thinker, self-starter with initiative and good problem-solver.

• Highly motivated, ability to adapt well and multitask.

• Meticulous, with an eye for details.

• Knowledge in web design tools and programming.

• Knowledge in Adobe Creative Cloud apps, such as Photoshop, Illustrator, and/or InDesign.

• Knowledge and understanding of social media platforms and their respective participants (Instagram, TikTok, Facebook, YouTube, Twitter etc.).

• Proficiency in Microsoft Office applications.

We regret that only shortlisted candidates will be notified.