Senior Manager, Property Marketing

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE

Be part of our diverse and inclusive team.

Job Responsibilities

Strategic Leadership & Collaboration

• Act as a unifying force across the organization, collaborating with Brand, Communications, Digital, and P-R teams to translate go-to-market strategies into compelling branded experiences.
• Cultivate trust-based relationships with stakeholders, understanding their mandates to craft cohesive narratives that elevate F&B and nightlife programming at Marina Bay Sands.
• Oversee regular cross-functional meetings to align marketing initiatives, ensuring strategic cohesion across all platforms.
• Lead with confidence and presence by actively supporting nightlife and F&B venues—not only through elevated marketing efforts but also through on-ground attendance and engagement, fostering team morale and reinforcing brand visibility.

Marketing Strategy & Campaign Execution

• Develop and manage short- and long-term marketing plans with clear KPIs, leveraging content marketing, paid media, partnerships, traditional and on-ground advertising to drive visitation and engagement.
• Partner with external media agencies to execute and optimize paid marketing campaigns across digital and offline channels.
• Analyze customer data, market trends, and competitor insights to create innovative campaigns that enhance brand positioning and revenue growth

Event Marketing & Programming

• Oversee the planning and execution of signature events within the nightlife and F&B, including seasonal promotions, brunches, celebrity chefs and DJ appearances, and exclusive nightlife experiences.
• Develop cross-promotional initiatives such as partnerships with local and international businesses, convention tie-ins, and activations aligned with cultural and social trends.
• Contribute to the ideation and execution of nightlife and F&B activations that elevate the Brand Signature Events, incorporating immersive experiences, themed pop-ups, and curated culinary and mixology showcases that resonate with target audiences and enhance brand storytelling.

Creative Asset Development & Brand Storytelling

• Manage the creative development of all marketing assets, ensuring brand consistency across digital, social, websites, ticketing platforms, and on-property signages.
• Oversee content creation—including photography, videography, and graphics—to support marketing initiatives.
• Participate in production shoots to ensure all creative assets—across photo, video, and digital formats—align with brand standards and effectively support campaign narratives and visual storytelling.

Data & Performance Optimization

• Leverage analytics tools to monitor campaign performance and optimize strategies for maximum engagement and ROI.
• Work closely with media partners and stakeholders to refine marketing spend efficiency.

Job Requirements

Education & Certification

• Bachelor's degree in Marketing, Hospitality, or a related field.

Experience

• Minimum 7+ years in senior marketing roles, preferably in nightlife, hospitality, entertainment, or luxury lifestyle sectors.Other Prerequisites
• Proven track record in full-funnel marketing strategies, including content, digital, and e-commerce.
• Expertise in traditional and innovative marketing techniques, with an ability to optimize campaigns for performance and brand elevation. Hands-on experience collaborating with external media agencies to execute is a plus.
• Exceptional leadership capabilities, with experience managing cross-functional teams and strategic partnerships.
• Highly analytical mindset, with strong business acumen and the ability to translate data into actionable insights.
• Highly organised with excellent project management, writing and presentation skills.
• Creative thinker and trendsetter, plugged into the latest social and cultural movements within nightlife and F&B.
• Ability to thrive in a fast-paced, high-pressure environment, managing multiple priorities with efficiency and strategic focus.
• Strong understanding of the media landscape in Asia Pacific and familiarity with hospitality and entertainment marketing.
• Highly proficient in Microsoft Office Suite.
• Familiarity with illustration, animation, motion graphics, typography, photography and videography, and/or copywriting is a plus.

Other Prerequisites

• Expertise in traditional and innovative marketing techniques, with an ability to optimize campaigns for performance and brand elevation. Hands-on experience collaborating with external media agencies to execute is a plus.
• Exceptional leadership capabilities, with experience managing cross-functional teams and strategic partnerships.
• Highly analytical mindset, with strong business acumen and the ability to translate data into actionable insights.
• Highly organised with excellent project management, writing and presentation skills.
• Creative thinker and trendsetter, plugged into the latest social and cultural movements within nightlife and F&B.
• Ability to thrive in a fast-paced, high-pressure environment, managing multiple priorities with efficiency and strategic focus.
• Strong understanding of the media landscape in Asia Pacific and familiarity with hospitality and entertainment marketing.
• Highly proficient in Microsoft Office Suite.
• Familiarity with illustration, animation, motion graphics, typography, photography and videography, and/or copywriting is a plus.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.