Marketing Manager

3 days ago

Bukit Batok, Singapore PT Annabella Patisserie Singapore Full time $60,000 - $120,000 per year

Job Scope: Marketing Manager

Content Creation & Branding

  • Produce, direct, and shoot high-quality photos and videos for digital and offline channels.
  • Conceptualize and create trendy, fun, and engaging social media content that resonates with target audiences (Gen Z, Millennials, and corporate clients).
  • Maintain consistent brand voice, storytelling, and aesthetics across all platforms.

Social Media & Campaigns

  • Plan and execute marketing campaigns across social media (Instagram, TikTok, Facebook, YouTube, etc.).
  • Monitor engagement, track performance, and adjust strategies to maximize reach and ROI.
  • Stay updated on digital trends, viral formats, and emerging platforms to keep the brand relevant and ahead of competitors.

Partnerships & Collaborations

  • Identify and work with strategic partners (influencers, brands, F&B collaborators, lifestyle platforms, etc.) for co-branding and cross-promotion opportunities.
  • Lead collaborations for new product launches, from ideation and planning to execution and post-campaign evaluation.
  • Negotiate and manage partnerships to ensure mutually beneficial outcomes.

Product Launch & Marketing Strategy

  • Coordinate end-to-end launch marketing for new products, ensuring alignment between creative, sales, and operations teams.
  • Develop go-to-market strategies that build excitement, drive awareness, and boost conversions.
  • Craft engaging product narratives and promotional assets for both online and offline campaigns.

Performance & Growth

  • Analyze campaign metrics, sales performance, and customer insights to optimize marketing strategies.
  • Manage budgets effectively to deliver high ROI.
  • Contribute ideas to grow brand awareness, engagement, and customer loyalty.

Job Types: Full-time, Permanent

Pay: $2, $5,500.00 per month

Work Location: In person

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