Video Content Strategist

3 days ago

Singapore OLIVER Agency - APAC Full time $90,000 - $120,000 per year

Job Title: Video Content Strategist

Role: Freelancer

Duration: 4 months

Location: Singapore

About the role:

We are seeking an experienced and innovative Video Content Strategist to lead our production team in adapting / localising compelling video content that drives awareness, engagement, and sales.

As the senior member of the team, you will work closely with an Art Director/Designer and a Motion Graphics Editor. You will be responsible for ensuring all video content aligns with strategic briefs, leveraging AI for insights, understanding market-specific nuances, and creating effective content strategies.

You will also oversee the review of localized content and act as a liaison with the production team to enhance future projects.

What you will be doing:

  1. Content Efficacy and Alignment:
  • Ensure all adapted / localised video content answers strategic briefs efficiently while meeting the company's objectives for driving awareness, engagement, and sales.
  • Guide the creative process, providing clear leadership and vision to the team.
  1. AI Utilization:
  • Leverage AI to source creative and strategic insights to inform content strategy.
  • Run AI-driven focus groups through persona or cohort creation to gather targeted insights.
  1. Market Research and Understanding:
  • Conduct in-depth research to understand product nuances, visual preferences, and unique selling propositions (USPs) within each target market.
  • Stay updated with market trends to ensure content remains relevant and impactful.
  1. Data-Driven Strategy Formulation:
  • Develop and execute content strategies based on data secured from clients and internal research.
  • Analyse video performance data to refine and adjust strategies for greater effectiveness.
  1. Content Review and Localization:
  • Oversee the translation and localization of video content, ensuring it aligns with the
    original strategy and the specific needs of each market.
  • Ensure all content maintains a high standard of quality and adheres to brand guidelines.
  1. Team Collaboration and Learning:
  • Liaise with the production team to share insights and learnings from video projects
    to enhance team performance and project outcomes.
  • Foster a collaborative environment where creativity and innovation can flourish.

What you need to be great in this role:

  • Proven experience in video content strategy, ideally within a similar industry.
  • Strong understanding of content marketing principles and video production processes.
  • Experience with AI tools and techniques in marketing and content strategy.
  • Excellent research skills with the ability to translate insights into actionable strategies.
  • Proficient in data analysis and performance metrics.
  • Exceptional communication and leadership skills.
  • Ability to work collaboratively and lead a creative team effectively.
  • Experience in APAC markets and multilingual content strategies.
  • Familiarity with motion graphics and design principles.
  • Strong portfolio demonstrating successful video campaigns that drove awareness, engagement, and sales.
  • Passion for and inquisitive about AI and new technologies
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 13892

#LI-D1 #LI-Hybrid

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