Video Content Strategist

Roles & Responsibilities

Shape the Future of Global Health, from Singapore

At Elfie, we're not just building a health tracking app. We're changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you've just found your next move.

We provide full relocation support to Singapore for expats, and a seat at the table of one of Asia's most exciting mobile health-tech companies.

Curious to learn more about our team, culture, and what it's like to relocate to Vietnam?

Click here to find out more on our careers page

About The Role

As a Video Content Strategist on the User Growth team, you play a vital role in bringing Elfie's mission to life: making everyday health management simple, rewarding, and accessible. By harnessing the power of good storytelling, you transform complex health information into relatable, engaging video content that motivates users to take action. Your work simplifies the app experience, highlights the impact of daily health tracking, and shows real-world benefits in a way that feels personal and compelling. Through this, you inspire both healthy people & those with conditions, helping Elfie maximize its global health impact.

What You'll Get

• Relocation Support - To be discussed on a case by case basis.
• Permanent Global Contract - With a seriously competitive salary
• Private Healthcare - Full support provided
• Top-Tier Tech Setup - Brand new MacBook + full onboarding kit
• Career Growth Framework - Clear, personalised, and fast-moving
• Bonus Scheme - Performance-related, quarterly paid
• 14 Days PTO + Public Holidays - Real time off
• Hybrid Working - 3 days in the office per week in Singapore

What You'll Do

• Develop video concepts for user acquisition campaigns tailored to various markets, demographics, therapeutic areas and Elfie features, ensuring app awareness and engagement with cultural appropriateness.
• Design and produce finalized assets for multiple channels, adhering to brand guidelines, healthcare industry standards, and local market nuances.
• Collaborate closely with cross-functional teams to create effective visual solutions. Collaborate with UX/UI designers to ensure marketing video assets and other creatives align with the app's interface and overall user experience.
• Conduct A/B testing on creatives and concepts, analyze performance metrics, and stay informed about industry trends.
• Create video and other assets for various platforms, adapting styles and formats to suit different audience preferences, therapeutic area vitals and technical requirements.
• Participate in regular team meetings and campaign performance reviews, presenting asset creation concepts and rationales to stakeholders and incorporating feedback into final designs.

What You'll Need

• Minimum 5 years of proven experience in video content and graphic design production, with a strong portfolio showcasing previous work, including promotional videos, ads, and visual assets.
• Proficiency in design software such as Final Cut Pro, Adobe Creative Suite (After Effects, Premiere Pro, InDesign, Illustrator, Photoshop), Figma and relevant 2D/3D software. Strong knowledge of motion graphics and animation.
• Creativity and Innovation: Strong creative skills with the ability to generate original ideas and translate concepts into visually appealing videos and designs that resonate with target audiences.
• Collaboration and Communication: Excellent communication skills and the ability to work collaboratively with user growth team, content creators, and stakeholders to achieve project goals.
• Attention to Detail: Strong attention to detail, ensuring that all content is polished, on-brand, and free from errors.

Why Join Elfie?

We're a global start-up that is mission-led, and fiercely product-driven.

We're building something that improves lives - and we're doing it with a culture of trust, freedom, and high performance.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world's largest self-reported medical record platform — across all therapeutic areas.

We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.

Try Elfie for yourself by downloading it on App Store or Google Play

What Now?

Apply today for immediate consideration Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info.

Tell employers what skills you have

Excellent Communication Skills
Final Cut Pro
Healthcare Industry
Premiere
Healthcare
Motion Graphics
After Effects
Global Health
User Experience
Content Strategy
Attention to Detail
Ab Testing
Storytelling
Animation
Therapeutic Areas

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