Performance Marketing Specialist

6 days ago

Singapore Pearly Lustre Full time $24,000 - $48,000 per year

Job Title: Performance Marketing Specialist (Meta & Google Ads Expert)
Location: Singapore
Working Hours: Monday to Friday, 8:00 AM – 5:30 PM
Salary Range: SGD 4,000 – SGD 6,000 per month
Company Website:

About Pearly Lustre
Pearly Lustre is a proud Singaporean brand that transforms pearls into modern fashion statements. We blend the elegance of Akoya, Tahitian, South Sea, and Freshwater pearls with Southeast Asian design, creating timeless jewellery that reflects both heritage and contemporary style. As a brand recognised under Made With Passion, we are committed to empowering women with confidence and beauty through exceptional craftsmanship.

Position Overview
We are seeking a skilled and results-oriented Performance Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google Ads. This role is ideal for a data-driven individual capable of independently managing and scaling digital campaigns to drive measurable growth and sustainable returns.

Key Responsibilities

  • Set up, manage, and optimise advertising campaigns across Meta, Google Ads, and other relevant platforms.
  • Scale ad spend effectively while maintaining a positive return on investment (ROI).
  • Develop, test, and refine campaign strategies based on performance analytics and market trends.
  • Identify and target the most relevant audiences across platforms.
  • Present and execute growth strategies to drive customer acquisition and brand visibility.

Requirements

  • Proven experience managing successful Meta and Google ad campaigns with positive ROI.
  • Minimum 3 years of hands-on experience in digital marketing or performance advertising.
  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Strong analytical skills and familiarity with A/B testing, conversion tracking, and performance metrics.
  • Up-to-date knowledge of Meta and Google Ads tools, formats, bidding strategies, and best practices.
  • Self-motivated with the ability to work independently and manage full campaign lifecycles.

Preferred Qualifications

  • Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
  • Experience in the fine jewellery, fashion, or luxury industry.
  • Familiarity with SEO, SEM, email marketing, and other digital marketing platforms.

Join Us
If you are passionate about performance marketing and ready to contribute to a brand that values both tradition and innovation, we welcome you to apply and be part of the Pearly Lustre journey.

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