Senior Digital Marketing Executive

19 hours ago

Central Region, Singapore People Profilers Pte Ltd Full time $80,000 - $120,000 per year

We are seeking a proactive and creative Senior Digital Marketing Executive to join our growing team. The ideal candidate has solid hands-on experience in campaign execution and a strong understanding of full-funnel marketing. You will play a key role in driving brand visibility, lead generation, and customer engagement across digital and offline platforms.

Responsibilities

  • Plan and execute marketing campaigns and branding initiatives to enhance vehicle usage and overall brand positioning
  • Monitor key performance metrics (CTR, CPA, ROAS, conversions) and deliver data-driven insights for continuous improvement
  • Manage and develop social media content calendars to strengthen brand presence and engagement
  • Build and execute email marketing campaigns, including segmentation, automation workflows, and performance reporting using platforms such as Mailchimp and SendGrid
  • Maintain and update website content via CMS platforms (e.g., WordPress), ensuring SEO best practices
  • Explore and implement remarketing and retargeting strategies to drive customer acquisition and retention
  • Work closely with internal teams including sales, after-sales support, and operations to ensure marketing activities support business goals

Requirements

  • Minimum 2 years of hands-on experience in marketing campaign execution
  • Strong understanding of 360° marketing strategies, including SEO/SEM, social media, email marketing, content marketing, and offline channels
  • Excellent written, visual, and interpersonal communication skills
  • Data-driven mindset with experience in Google Analytics, Meta Business Suite, and other marketing tools
  • Ability to manage multiple tasks, work independently, and thrive in a fast-paced environment
  • Basic design skills with tools such as Canva or Adobe Illustrator will be an advantage
  • Experience in the commercial vehicle or automotive industry will be a strong plus

Please kindly send in your updated CV to 

Your interest will be treated in strict confidence.

People Profilers Pte Ltd

DID:

Lim Yi Tian, Candy

EA License No. 02C4944

Registration No. R1109829

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