Director, Digital

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Our Purpose

Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Our Purpose

Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Director, Digital & Partnerships Marketing

Overview

Mastercard seeks a Digital & Partnerships Marketing Director for Asia Pacific. The candidate must develop and execute partnerships and digital strategies to deliver strong B2B and B2B2C value propositions, focusing on commercializing marketing assets and platforms.

The ideal candidate understands digital and social media, quickly connects ideas, and has strong marketing and commercial skills. They are keenly attuned to the cultural diversity in Asia to ensure the brand's local relevance.

Key Responsibilities

1. Strategic Planning: Develop a cohesive digital and partnerships strategy to support Mastercard's primary objectives of growing cross-border revenue, enriching its experiences marketplace, and monetizing marketing assets. This role involves managing and evolving Mastercard's digital platforms such as and priceless specials.
2. Partnership Development: Identify, develop, and manage strategic and monetizable marketing partnerships with partners in areas such as music, culinary arts, cinema, lifestyle, etc., to enhance Mastercard's value to its issuer and merchant partners. This includes negotiating, managing, and executing end-to-end partnerships and digital marketing processes, while closely collaborating with a diverse cross-functional team to achieve marketing returns, revenue targets, and increased market share with customers.
3. Brand Messaging & Cultural Relevance: Ensure consistency in Mastercard's brand messaging across all channels and touchpoints, tailoring strategies to fit the cultural and market dynamics of each country in the Asia Pacific region.
4. Performance Measurement & Reporting: Use data to measure performance, identify trends, optimize programs for better ROI, and provide regular reporting and insights to senior leadership.
5. Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a collaborative environment that encourages innovation and continuous improvement.
6. Cross-Functional Collaboration: Collaborate with Product, Sales, and Global Marketing teams to ensure cohesive messaging and strategic alignment. Oversee relationships with external agencies and partners to meet brand standards and performance expectations.
7. Market Trends & Innovation: Stay ahead of digital marketing trends, competitive landscape, and consumer behaviors within the Asia Pacific region to drive innovative marketing solutions.
8. Project & P&L Management: Manage projects, P&L, and end-to-end executions in a timely manner.

Qualifications

• Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.
• 12 years of experience in marketing, with a keen understanding of strategy and P&L management.
• Proven track record of leading successful digital marketing initiatives in a multinational environment.
• Analytical skills with the ability to translate data into actionable insights.
• Strong knowledge of digital marketing tools, platforms, and best practices.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships at all levels.
• Experience managing budgets and forecasting marketing spend.
• Ability to thrive in a fast-paced, dynamic environment with a strong sense of adaptability.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.