Digital Media Executive

3 days ago


Tampines West, Singapore American Center for Education Full time $40,000 - $60,000 per year

Content Creation & Management

  • Develop engaging digital content (videos, graphics, articles) for education programs.
  • Manage social media platforms (Facebook, WebChat, Instagram, LinkedIn, TikTok, YouTube).
  • Write and edit copy for ads, landing pages, newsletters, and blog posts.

Campaign Execution

  • Plan and execute digital marketing campaigns to promote courses and events.
  • Monitor performance metrics (CTR, conversion rates, engagement).
  • Optimize campaigns based on analytics and feedback.

SEO & SEM

  • Conduct keyword research and implement SEO strategies.
  • Manage Google Ads and Meta Ads campaigns for lead generation.

Website & Landing Page Management

  • Update and maintain school website and course landing pages.
  • Collaborate with designers and developers to improve UX/UI.

Analytics & Reporting

  • Use tools like Google Analytics, Meta Business Suite, and SEMrush.
  • Prepare monthly performance reports and insights for management.

Collaboration

  • Work with academic and admissions teams to align marketing with enrollment goals.
  • Coordinate with external vendors (photographers, videographers, influencers).


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