Digital Media Executive
3 days ago
Content Creation & Management
- Develop engaging digital content (videos, graphics, articles) for education programs.
- Manage social media platforms (Facebook, WebChat, Instagram, LinkedIn, TikTok, YouTube).
- Write and edit copy for ads, landing pages, newsletters, and blog posts.
Campaign Execution
- Plan and execute digital marketing campaigns to promote courses and events.
- Monitor performance metrics (CTR, conversion rates, engagement).
- Optimize campaigns based on analytics and feedback.
SEO & SEM
- Conduct keyword research and implement SEO strategies.
- Manage Google Ads and Meta Ads campaigns for lead generation.
Website & Landing Page Management
- Update and maintain school website and course landing pages.
- Collaborate with designers and developers to improve UX/UI.
Analytics & Reporting
- Use tools like Google Analytics, Meta Business Suite, and SEMrush.
- Prepare monthly performance reports and insights for management.
Collaboration
- Work with academic and admissions teams to align marketing with enrollment goals.
- Coordinate with external vendors (photographers, videographers, influencers).
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