Director, Marketing Services

Job Title:

Director, Marketing Services - Advisors & Consulting Services

Overview:

Director Marketing Services - Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Roles and Responsibilities
Client Impact

• This role is a fusion of technology and creativity, aimed at enhancing customer engagement, driving sales, elevating Mastercard's strategic value, driving client's business growth and performance while improving overall marketing ROI

• Lead and drive innovative vision and disruptive strategic marketing strategic initiatives that transform marketing capabilities through data-driven insights, emerging technologies, and performance optimization

• This role blends traditional marketing expertise with advanced AI-driven capabilities to deliver personalized, data-informed, and scalable marketing strategies. The professional is expected to operate at the intersection of creativity, data, analytics, and technology.

• Responsible for leading and integrating, managing, integrating and optimizing internal and external marketing technology (MarTech) stack to enable insights and data-driven, automated and marketing strategies that drive business impact

• Lead complex client engagements across a range of industries and problem statements

• Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data

• Own senior client relationships from mid-level to C-suite

• Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations

• Leverage artificial intelligence tools and data analytics to develop and optimize marketing strategies and campaigns. Analyze consumer behavior, market trends as well as insights, and large datasets to personalize marketing efforts

• Design and implement AI-enhanced marketing strategies that align with business goals.

• Use predictive analytics and machine learning models to forecast customer behavior and campaign performance. Leverage AI to create hyper-personalized experiences across digital touchpoints.

Team Collaboration & Culture

• Guide team through complex problem solving to business-focused solutions and recommendations that drive client value

• Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels

• Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital

• Provide marketplace perspectives and insights

• Lead on-the-job training, coaching, and mentorship to both direct and outside team members

• Understand various marketing specializations and relationships between areas

Qualifications
Basic qualifications

• Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing

• Experience coaching and leading teams across large, strategic engagements with third parties

• Experience leading vendor and senior client relationships

• Deep knowledge of business KPIs, financials, and organizational leadership

• Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities

• Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership

• Advanced Word, Excel, and PowerPoint skills

• Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment

• Ability to communicate effectively in English

• Eligibility to work in Singapore for the long term

• Ability to travel to client sites on a semi-regular basis

Preferred qualifications

• Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management

• Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors

• Experience with data visualization tools (e.g., Tableau, Power BI)

• Experience leading delivery and implementation of complex solutions and measuring impact on clients' business

• Relevant industry expertise and/or experience in product, sales, or marketing technology

• MBA or master's degree with specialization in marketing or digital (not required)To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.

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