Digital Marketing Executive

As a Digital Marketing Executive, you will be integral to shaping and executing the company's digital marketing strategy to enhance our online presence. This full-time position involves developing and launching innovative campaigns that drive sales, boost brand visibility, and elevate the customer experience across e-commerce platforms like Shopee, TikTok, Shopify, Redmart, Lazada, and NTUC. You will be responsible for managing sales strategies, optimizing digital marketing efforts, tracking ROI, and supporting livestream initiatives. Collaboration with cross-functional teams will be essential to scaling our e-commerce business.

Responsibilities:

SEO, SEM & Content Marketing

Develop and implement comprehensive SEO strategies (on-page, off-page, and technical) and SEM campaigns (Google Ads etc) to improve organic search rankings and online visibility. Conduct keyword research, analyze competitors, and optimize ad campaigns to drive traffic, improve conversions, and ensure cost-effective spending.

Paid Advertising & Performance Marketing

Plan, execute, and monitor PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive traffic and conversions. Continuously track CTR, CPC, and ROI, optimizing campaigns through A/B testing and audience targeting.

Social Media Marketing

Manage and expand the company's presence on Facebook, Instagram, XHS, TikTok, and other platforms through organic content and paid campaigns. Track performance, engage with followers, and collaborate with influencers to boost reach.

Influencer & Affiliate Marketing

Identify and collaborate with influencers and e-commerce affiliates to promote products, increase brand awareness, and drive sales through affiliate links and commissions. Track and measure performance using analytics and UTM tracking, optimizing partnerships to ensure strong ROI and alignment with brand goals.

Email & Lead Generation Campaigns

Create and implement targeted email campaigns using tools like Mailchimp to nurture leads and improve conversions. Use segmentation, automation, and A/B testing to optimize campaign performance.

Campaign Planning

Develop, implement, and manage cross-channel marketing campaigns, setting clear objectives, KPIs, and timelines. Monitor performance and adjust campaigns to maximize lead generation and conversion rates.

Analytics & Reporting

Track and analyze campaign performance using Google Analytics, Meta Insights, and CRM dashboards. Generate reports and insights to refine marketing strategies and improve ROI.

Livestreaming & Content Engagement

Assist in planning and participating in livestream sessions to engage customers and drive sales. Track performance to optimize ROI for livestreaming efforts.

Competitor & Market Research

Monitor competitor strategies and market trends to identify opportunities for optimization. Conduct ongoing research on customer needs, competitor activities, and industry trends to maintain a competitive edge.

What we're looking for

• Bachelor's degree or diploma in marketing, business, or a related field.
• Proven 1-2 years of experience in trade marketing, brand management, or similar roles.
• Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.
• Experience managing e-commerce platforms like Shopee, TikTok, Shopify, and Lazada.
• Strong skills in data analysis, online advertising, SEO, digital marketing, and social media management.
• Ability to interpret data to track and improve ROI.
• Excellent communication, organization, and problem-solving skills.
• Familiarity with digital marketing tools like Google Analytics, Google Ads, Facebook Ads, email marketing platforms, and SEO/SEM tools.
• Ability to work both independently and as part of a team.
• Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.

About us

Kit Cat International Pte. Ltd.' is a leading provider of innovative pet products and services. With a strong focus on digital innovation and customer experience, we are constantly seeking talented individuals to join our growing team. If you're passionate about digital marketing and excited to contribute to the success of a dynamic, forward-thinking company, we'd love to hear from you.

Apply now to become our next Digital Marketing Executive