Senior Performance Marketer

14 hours ago

Singapore River bfb7de07-7eb6-4f9d-a0cc-df30b6223e06 Full time $80,000 - $120,000 per year
  • Competitive Remuneration Package
  • Good Career Exposure and Growth
  • Convenient Working Location

As an Senior Performance Marketer (Retail), you will be responsible for the following duties:

  • Plan and execute multi-channel paid media campaigns and other emerging platforms.
  • Handle monthly ad budgets with a focus on performance optimisation, A/B testing, and measurable ROI.
  • Implement end-to-end tracking using various tools.
  • Develop and execute automated lead nurturing workflows using CRM tool, integrating that with ad platforms as well as website forms.
  • Build advanced automations to integrate marketing tools, streamline processes, and ensure real-time lead data synchronization
  • Monitor campaign performance by analysing lifecycle stages, conversion paths, and revenue impact.
  • Develop and oversee real-time performance dashboards.
  • Collaborate with internal teams to maintain CRM data integrity, ensure accurate pipeline management, and gather conversion insights.
  • Monitor and evaluate key performance indicators including CAC, ROAS, LTV, CTR, CPL, and conversion rates.
  • Deliver weekly and monthly reports to management, providing actionable insights and strategic recommendations.
  • Leverage data analysis to uncover growth opportunities, diagnose performance challenges, and spot emerging market trends.
  • Collaborate with other creatives to create ads that drive strong conversion rates.
  • Direct messaging strategies to ensure alignment with target buyer personas, core value propositions, and brand identity.
  • Regularly experiment with different ad formats, creative hooks, and storytelling techniques across various platforms.
  • Stay up to date with platform algorithm updates, emerging ad features, and the latest trends in digital marketing.
  • Test innovative approaches such as AI-powered ad optimisation, dynamic creative variations, and strategies leveraging first-party data.
  • Identify and suggest new tools or platforms to improve marketing automation as well as campaign performance tracking.

Requirements

  • Possess Bachelor Degree in Marketing, Business, Communications, or equivalent.
  • Min. 5 years of relevant experience prefer

To apply, simply click on the ''apply'' button in the job advertisement or alternatively, you can send in your resume via email: .COM.SG

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.

EA LICENSE : 19C9777

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