Senior Marketing Executive

3 days ago


Geylang, Singapore Dixmondsg Full time $60,000 - $120,000 per year

Location: Ubi (Near Taiseng MRT)

Working Hours: 5.5-day work week

Key Responsibilities

Brand Awareness & Online Presence

  • Plan and run campaigns to increase brand awareness across TikTok, Instagram, Facebook, and Google.
  • Build our online presence through creative storytelling and engaging content.
  • Stay updated on beauty and personal care trends to keep the brand relevant.

Digital Marketing & Ads

  • Manage paid ads on Meta, TikTok, and Google with a focus on reach, engagement, and visibility.
  • Test different ideas, improve performance, and share results.
  • Use analytics tools to measure brand awareness and audience growth.

Content & Creative Briefs

  • Prepare clear content briefs for the graphic designer and creative team (key message, style, deliverables, deadlines).
  • Work with designers and editors to make sure all content fits the brand's aesthetic.
  • Review visuals and copy to maintain consistency across all platforms.

Influencer & Community Marketing

  • Partner with influencers and creators to boost brand credibility and visibility.
  • Encourage user-generated content (UGC) to build stronger connections with consumers.
  • Support online community engagement and growth.

Teamwork & Collaboration

  • Work with product and management teams to align campaigns with brand direction.
  • Share insights and suggestions on improving brand presence.

Requirements

  • Degree in Marketing, Business, Communications, or related field.
  • 3–5 years of digital marketing experience in beauty, skincare, cosmetics, wellness, or FMCG industries.
  • Proven track record running awareness campaigns and managing digital ads.
  • Keen eye for aesthetics and branding, with a strong sense of what appeals to beauty consumers.
  • Familiar with TikTok, Instagram, Facebook, Google, and e-commerce platforms.
  • Skilled in content planning, copywriting, and campaign execution.
  • Strong analytical skills to measure engagement and brand visibility.
  • Creative, organized, and able to manage multiple projects at once.

Job Type: Full-time

Pay: $3, $4,000.00 per month

Work Location: In person


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