Marketing & Social Media Executive (Senior) - Full Time/Remote

We are a Singapore-based service provider company setting up a new start-up, and we are looking for experienced yet aspiring pioneer members to join us. If you are excited about helping us build something from the ground up, and ready to take on challenges with flexibility and drive, this role is for you.

• Location: Remote, work from home (our HQ office is located in Singapore but we are looking for individuals who appreciate working remotely)
• Mode of employment: Full-time freelance contractor (handles own local income tax and/or EPF contribution)
• Working hours: 9:30am - 6:30pm.

What You Can Expect

• Start-Up Culture: Be prepared for a fast-paced, evolving environment where adaptability is key. Roles may shift as the company grows, and we value team members who can wear multiple hats.
• Growth Opportunities: As an early team member, you will have direct exposure to business decisions, client management, and operational building blocks. Your career trajectory grows as we grow.
• Client Exposure: You'll gain hands-on experience servicing multiple clients across Singapore, learning how to balance varied needs and deliver high-quality solutions.
• Collaboration & Ownership: Work closely with the founders and team to design and refine processes, while taking ownership of meaningful responsibilities from day one.

Key Responsibilities

• Develop content strategies and content calendar aligned with overall marketing goals.
• Create, design, and publish content (static visuals, carousels, short videos / Reels / TikTok, infographics) for social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Coordinate and manage social media posting, scheduling, and community engagement.
• Plan, execute, and monitor paid social media ad campaigns (e.g. Meta, TikTok) in collaboration with media / ad specialists.
• Analyze performance metrics (engagement, reach, conversions, cost per result) and provide reports with insights and recommendations.
• Ensure brand consistency in voice, design, and messaging across all content.
• Collaborate with internal teams (product, operations, sales) to align campaigns and communications.
• Stay updated with social media / digital marketing trends, tools, and platform algorithm changes.
• Manage influencers / content partnerships and UGC (user-generated content) where relevant.
• Oversee production of marketing collateral (banners, email headers, landing page visuals) as needed.
• Occasionally supervise junior content creators or freelancers (if team grows).

Qualifications / Skills

• Education: Bachelor's degree in Marketing, Communications, Graphic Design, or similar.
• Experience: At least 2 years experience in content creation, social media marketing, or digital marketing roles.
• Software and skills: Strong design skills: able to use Canva, Adobe Illustrator / Photoshop, video editing tools (such as Premiere, Final Cut, CapCut). Good copywriting / storytelling skills in English + Chinese. Experience with social media ad platforms (Meta Ads, TikTok Ads, etc.).
• Analytical mindset: comfortable with data, metrics, and making data-driven decisions.
• Good project management skills; able to juggle multiple campaigns.
• Strong communication, attention to detail, ability to work independently / remotely.
• You will be guided by a senior when you start, but we expect you to be able to work independently to achieve clear outcomes after your training phase.

Compensation & Benefits

• Salary range: RM 4,500 – RM 6,500 per month depending on experience.
• EPF / SOCSO / health benefits / insurance
• Higher remuneration is possible for applicants with added experience and capabilities to handle a more diverse set of tasks
• Full-time and permanent position
• Flexible hours can be arranged if the situation permits
• Corporate mobile phone and laptop provided
• Travel expenses incurred during work are reimbursable