Assistant Manager, GTM

3 days ago

Singapore Samsonite Full time $60,000 - $120,000 per year
Description

Position Summary

We are looking for a passionate and versatile GTM Specialist / Graphic Design who can bridge creative design and marketing execution. This role is ideal for someone with a strong design foundation who is eager to expand into marketing — supporting product launches, retail communications and go-to-market activities.

The role requires close collaboration with the product, communications and digital teams to ensure consistent storytelling and visually engaging communication across all touchpoints.

Key Responsibilities

Creative Design

  • Design and adapt key visuals, retail POS materials, Product materials, and presentation decks based on brand guidelines.
  • Support product launch toolkits including packaging mock-ups, display graphics, and event materials.
  • Ensure design quality, consistency, and timely delivery across regional markets.

Marketing & GTM Coordination

  • Support regional go-to-market plans, coordinating timelines, deliverables, and campaign assets.
  • Liaise with local markets to gather marketing requirements and ensure campaign readiness.
  • Assist in preparing marketing calendars, launch summaries, and post-campaign reports.
  • Collaborate with external agencies or vendors for production and creative adaptation.
  • Track asset deployment and help maintain the marketing asset library.

Brand & Communication

  • Uphold and evolve brand identity through visual storytelling.
  • Participate in brainstorming sessions for new campaign ideas and product positioning.
  • Contribute to improving internal communication and presentation quality across the region.
Qualifications

Qualifications & Requirements

Education & Experience

  • Bachelor's degree in graphic design, Visual Communication, Marketing, or related field.
  • 4-7 years of relevant experience in design or marketing roles (in-house or agency).
  • Experience in consumer brands, retail, or lifestyle sectors preferred.

Skills

  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign; Premiere/After Effects a plus).
  • Good understanding of marketing fundamentals and campaign processes.
  • Strong visual sense, attention to detail, and storytelling mindset.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Basic data literacy (Excel/PowerPoint) for campaign tracking and reporting.
  • Fluent in English; additional Asian languages are an advantage.

Mindset

  • Curious and willing to grow from creative to strategic marketing responsibilities.
  • Team player with strong communication and collaboration skills.
  • Passion for brands, design, and consumer experience.


Career Growth

This role offers the opportunity to develop beyond design into integrated marketing — including campaign planning, performance tracking, and brand strategy exposure.

Samsonite is an equal opportunity employer and welcomes applications from all qualified candidates without consideration of age, race, religion, gender, sexual orientation, disability, marital status or family situation. We actively cultivate a diverse workforce and promote inclusion in our workplaces. We hire based on merit and believe in selecting the best candidate for the job. People from all backgrounds, including those with special needs, are encouraged to apply.

All information provided by candidates will be used solely for recruitment purposes. Unsuccessful applications will be destroyed upon completion of the recruitment process.

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