Digital Marketing Manager

This position is a fantastic opportunity for anyone who's passionate about the exciting and dynamic world of Esports and Gaming in the APJ region.

Join us in our mission to Create a World where Everybody can be Somebody.

The role

This role will require working directly alongside our various teams and clients to ensure the smooth planning and execution of different esports projects and events. Part of the work also includes documentation and crafting spreadsheets critical to the various processes.

You will be

• Working in partnership with the Creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Employ your expert-level knowledge, the latest industry practice and tools of web analytics, Google Adwords and CRM software to devise and craft highly impactful digital marketing campaigns that move the needle for our Marketing department.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Responsible for drafting or overseeing the creation of media releases and content on social media, forge relationships with journalists and manage the response to crisis situations.
• Liaise closely with internal stakeholders across all relevant departments within the region to reach alignment on all deliverables relating to marketing.
• Act as point of contact and liaison with clients (game publishers, brands, sponsors, etc.) while building trust and credibility, uplifting our brands image and reputation.
• Work closely with Social Media Manager to lead the social media teams; Committed team player and manager; team builder with unquestionable work ethic, organizational and motivational skills, and coaching abilities.
• Strategize and plan resources for multiple countries within SEA, matching supply to demand beautifully with the pipeline of projects.
• Managing the Social teams and employees across the SEA region and coordinating their work shifts based on projects assigned.
• Work with cross-functional and cross-border regional teams to execute world-class programs in the APJ region.
  
  

Requirements

• Bachelors or Master's degree in Marketing or relevant field.
• 2+ years experience in marketing with 2 years of experience in Digital Marketing.
• Minimum 2+ years experience in a formal leadership and team management role.
• Held previous positions such as Marketing Manager or Digital Marketing Manager, preferably within the video games industry.
• Good understanding and love of video games and/or esports - Experience in the field is a strong plus.
• A committed Leader whos also confident, decisive and quick in execution.
• Self-starter and highly motivated individual who wants to dive in head first to challenge themselves in a fast-moving esports environment.
• Solid track record and proven background in running successful marketing campaigns.
• Expert-level and Latest knowledge of web analytics, Google Adwords and CRM software.
• Curious, solution-driven and analytical individual.
• Excellent time-management and prioritization skills.
• Previous experience in client-facing roles, comfortable and confident when liasing with clients.
• Great interpersonal skills, delivering effective internal communications to get the work done.
• Ability to work independently and collaboratively in teams, in a diverse and fast-paced environment.
• Native-level or business-level fluency in English - listening, spoken and written.

Benefits

• Upskill and develop new perspectives with highly-rated eLearning courses with full Udemy business account access.
• Be part of the fastest-growing and pioneer esports brand in the world.
• Contribute and make a mark on our internationally- and regionally- renowned esports programs.
• Global employee assistance program.
• Flexible and/or hybrid work arrangement.
• Work laptop.
• Insurance, Medical & Pension Fund Employer's Contribution.