Assistant Brand Manager

1 week ago

Singapore EBB & FLOW PTE. LTD. Full time $40,000 - $60,000 per year

Ebb & Flow is hiring

At Ebb & Flow Group , we don't just serve up great food—we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we're all about pushing boundaries to delight and satiate.

We're looking for a dynamic, driven and creative Assistant Brand Manager to grow and elevate our concepts.

Have a keen interest in FNB, nightlife, good food, music and/or entertainment programming , with an ability to think strategically and translate brand vision into scroll-stopping, results-driven activations? We want to hear from you.

What you'll be doing:

Brand, Social & Content Management

  • Be a brand guardian for assigned brand(s), cultivating a strong identity across channels with a keen eye for culture, design, and storytelling
  • Lead the briefing, execution and management of consumer-first 360 integrated marketing campaigns across digital, social media, PR and retail touchpoints
  • Drive social media strategy, overseeing content calendars, community engagement and KOL content collaborations
  • Report on social media performance, tracking engagement and conversion metrics to optimise campaigns
  • Work closely with in-house creative teams and external agencies to craft compelling content
  • Manage budgets, timelines, and stakeholders across multiple projects

Events & Programming Support

  • Ideate and help bring to life weekly and monthly programming—from vinyl nights and themed music sets to tasting events, workshops, or cultural collabs
  • Liaise with partners, artists, musicians, and community leaders to co-create unique experiences that drive footfall and buzz
    Oversee event logistics and coordinate with Ops and Outlet teams to ensure smooth execution

Growth & Partnerships

  • Support brand growth through influencer/PR engagement, tastemaker outreach, and cross-collaborations with like-minded lifestyle, music, or F&B/alcohol brands
  • Monitor performance of partnership campaigns with an eye on engagement, sentiment, and conversions
    Optimise our customer journey across online and offline touchpoints (social, CRM, reservation platforms, loyalty)

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3-5 years of marketing experience in F&B, nightlife, lifestyle or brand marketing (agency or in-house)
  • Fluent in English (written & spoken)

Who You Are

  • A strategic and creative thinker who can balance big-picture vision with attention to detail
  • Organised multi-tasker with strong project management skills, able to navigate ambiguity
  • Keeps a finger on the pulse of trends in food, music, fashion, and culture, locally and abroad
  • Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, Atlas CRM, able to translate numbers into actionable insights
  • Passion for building a brand with soul and personality from the ground up
  • (Bonus) If you've run or have an interest in performance marketing
  • (Bonus) If you're skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro

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