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Assistant Brand Manager

2 weeks ago

Singapore coty Full time

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

About the role
We’re looking for an Assistant Brand Manager to join the Singapore Luxury team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

**Responsibilities include**:
1. Brand Marketing, ATL, PR
Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand/product rankings and market share
Make strategic decisions around big bets and key priorities, with a view to do “fewer, but bigger and better”, showcasing Singapore as the market with best-in-class practices/executions/successes
Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches
Track and improve Marketing KPIs and ROIs

2. Trade Marketing, BTL
Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers
Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations
Co-own brand-, category
- and BA-productivity with Retail Operations and Key Accounts
Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks

3. A&CP Budgeting, P&L Management
Plan, own and manage A&CP budget to ensure profitability
Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution

4. Market Planning & Forecasting
Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises, according to business needs
Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars
Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction

5 Reporting & Others
Weekly, Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required
Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results
Pricing and promotional analysis

**Requirements**:
Minimally 5 years of 360° brand management experience in Luxury Beauty, particularly in Fragrances, within the Singapore domestic market
Significant relevant experience with the Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores is a bonus.
Experience in multi-brand portfolio management is preferred
A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
Excellent time management skills with the ability to prioritize effectively and work under pressure
Highly detailed with strong organizational and analytical skills; attuned with performance marketing
A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
Proactive, agile, with a strong business acumen
Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint