
marketing manager
2 weeks ago
Develop and implement integrated brand communication campaigns across various channels, including digital, social media, and traditional media
Manage customer relationship management (CRM) initiatives to enhance customer engagement, loyalty, and retention
Lead CRM initiatives to acquire, engage, and retain customers
Segment audiences for effective communication (EDM, SMS, Mobile App)
Analyse customer data and insights to identify trends and opportunities to improve marketing strategies
Collaborate with cross-functional teams to ensure consistent brand messaging and positioning
Propose CRM strategies to enhance brand presence and meet e-commerce KPIs
Work with marketing, planning, and sales teams for public relations activities in Singapore
Monitor and report on the performance of marketing campaigns and CRM activities
Stay up-to-date with industry trends and best practices to continuously improve marketing efforts
Ad hoc duties as assigned
Requirements
Bachelor in Marketing, Digital Marketing, Mass Communication or equivalent
At least 2 - 3 years of experience in a marketing/ brand communication
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