Manager, Social Marketing and Kol Management

2 weeks ago


Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

This is a role that balances both form and function. The scope would be centered around implementing world-class social campaigns for Samsung and balancing the work with local insights and data.

Role and Responsibilities
- Demonstrate an inherent understanding of the role social can play in wider brand and digital ecosystems and provide strategic direction that’s single minded in delivering to key objectives such as Brand love
- Work in collaboration with other brand strategists, communication strategists, KOL business managers, creatives and producers to design and deliver truly integrated campaigns
- Harness social media to deliver against set campaign targets with the goal of delivering against the overall IM business
- Display a passion for social media and creativity through actively seeking out and showcasing the latest in creativity and innovation
- Main agency partner on social and content calendar cadence establishment
- Key liaison to establish exceptional working relationships and driving collaboration with partner media, digital, social, technology, content agencies and partners (Pure players, Facebook, Google, TikTok, Spotify, etc relationships will be critical).
- Work with CDM team to ensure effective segmentation of database for targeted and effective social communication
- Track conversion rates of initiatives to propose and execute improvement plans
- Evaluate customer research and market conditions to refine strategies and plans
- Support social and content strategies that will drive online traffic to the company website and customer engagement
- Lead and drive both social media and content strategy execution
- Support the development and implementation of digital marketing plans including media strategy, budget, KPI and social performance measurement
- Track, measure and optimize performance of social media campaigns and constantly calibrate based on data analysis

Skills and Qualifications
- Degree in Marketing or a related field
- Minimum 8 years of proven working experience in social, content and digital marketing
- Tech-savvy with working knowledge of HTML and Photoshop
- Strong analytical skills and data-driven thinking
- Passionate about the science and art of digital marketing
- Proactive and can-do attitude
- Commercial awareness to secure buy-in of internal stakeholder partners and external

Li-Midsenior

Li-SEAO



  • Pasir Panjang, Singapore Silverfox Studios Pte Ltd Full time

    **JOB DESCRIPTION**: - To assist with the preparation of powerpoint/promotional decks - To formulate and manage an in-house set of portfolio project slides for company promotion presentations - To manage the digital frontage of the company website and social media channels and digital platforms. - To create graphics and artwork for all marketing...


  • Pasir Panjang, Singapore Wholesome Savour Pte Ltd Full time

    **About Wholesome Savour** **Your Team** The Brand Manager will lead a marketing team in planning and executing Brand activities, marketing campaigns and activation (digital and offline) You will work extensively with colleagues from the Food Technology, Operations, Business Development, Finance and Administration etc. **What Success Looks Like** -...


  • Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary The role is part of the Regional Marketing team and reports to the Head of Consumer & Market Insights (CMI). It also requires a high level of interaction and partnership with key internal stakeholders (Country, Global CMI teams, Marketing and Product teams) and external business partners to embed insights and learnings into the...


  • Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary This role sits in the Digital Marketing team and would be reporting to the Head of Digital Strategy to lead the loyalty work stream. As a Loyalty Marketing Assistant Manager, you will be in charge of developing a detailed marketing roadmap to encourage brand engagement via various programs, campaigns, and similar initiatives that boost...


  • Pasir Panjang, Singapore WB Marketing Full time

    We are Wonder Bees and marketing growing cosmetics and skincare brand that is gaining its popularity in SG. We are looking for a Mature and Meticulous team player who is able to work independently and/or be a proactive team player. As long as you are able to fit the below criteria, you are welcome to join the team. - Self Motivated and Meticulous - Willing...


  • Pasir Panjang, Singapore Samsung Electronics Full time

    **Position Summary** The role requires someone who has the ability to connect dots and enjoys working in a dynamic environment. This channel lead would need to collaborate well with the Key Account Managers from the sales team to understand the business objectives and translate it locally from strategy/ idea through to execution, leaning heavily on local...


  • Pasir Panjang, Singapore Pfizer Full time

    MAIN ACTIVITIES AND RESPONSIBILITIES Engagements with External Experts: In collaboration with the Medical Lead, the MSL develops and implements a KOL engagement plan as part of annual objectives and investigates and develops an understanding of KOL needs as well as the organizational structure/governance of the KOL’s affiliated institution. - Develop an...


  • Pasir Ris, Singapore WELOVESUPERMOM PTE. LTD. Full time

    Largest Southeast Asia parenting focused AI social commerce that provides personalized product recommendation with price comparison, coupled with a strong community of Key Opinion Mothers (KOM) that provide genuine (UGC) reviews and insights at Scale with Speed. Mission: To empower millions of families to live better and smarter Vision: To be the most...


  • Pasir Panjang, Singapore Samsung Electronics Full time

    Position Summary Join our dynamic Digital Marketing team as the Regional Marketing Technology (MarTech) Manager. You will lead the MarTech function, enabling data-driven, integrated customer experiences across our marketing technology stack. Collaborating with stakeholders, you will advocate for innovations in MarTech platforms and seamlessly integrate...


  • Pasir Panjang, Singapore IGG Full time

    **Responsibilities**: 1. Build and maintain our top games' social media communities, including Facebook, Twitter, Instagram, Discord, Tiktok and YouTube; research the social media of rival products and special occasions to produce high-quality content. 2. Establish our games on other social media platforms and channels such as Snapchat, Reddit, Pinterest,...