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Manager, Social Marketing and Kol Management

2 weeks ago

Pasir Panjang, Singapore Samsung Electronics Full time

Position Summary

This is a role that balances both form and function. The scope would be centered around implementing world-class social campaigns for Samsung and balancing the work with local insights and data.

Role and Responsibilities
- Demonstrate an inherent understanding of the role social can play in wider brand and digital ecosystems and provide strategic direction that’s single minded in delivering to key objectives such as Brand love
- Work in collaboration with other brand strategists, communication strategists, KOL business managers, creatives and producers to design and deliver truly integrated campaigns
- Harness social media to deliver against set campaign targets with the goal of delivering against the overall IM business
- Display a passion for social media and creativity through actively seeking out and showcasing the latest in creativity and innovation
- Main agency partner on social and content calendar cadence establishment
- Key liaison to establish exceptional working relationships and driving collaboration with partner media, digital, social, technology, content agencies and partners (Pure players, Facebook, Google, TikTok, Spotify, etc relationships will be critical).
- Work with CDM team to ensure effective segmentation of database for targeted and effective social communication
- Track conversion rates of initiatives to propose and execute improvement plans
- Evaluate customer research and market conditions to refine strategies and plans
- Support social and content strategies that will drive online traffic to the company website and customer engagement
- Lead and drive both social media and content strategy execution
- Support the development and implementation of digital marketing plans including media strategy, budget, KPI and social performance measurement
- Track, measure and optimize performance of social media campaigns and constantly calibrate based on data analysis

Skills and Qualifications
- Degree in Marketing or a related field
- Minimum 8 years of proven working experience in social, content and digital marketing
- Tech-savvy with working knowledge of HTML and Photoshop
- Strong analytical skills and data-driven thinking
- Passionate about the science and art of digital marketing
- Proactive and can-do attitude
- Commercial awareness to secure buy-in of internal stakeholder partners and external

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