Assistant Marketing Manager
2 weeks ago
· Retail Industry
· East
· Monday to Friday, 9.00am - 6.00pm
· Basic up to $5300 + VB
Job Responsibilities:
- Develop and execute integrated marketing campaigns (digital + offline)
- Collaborate with internal teams, creative agencies, and brand partners to deliver high-impact campaigns that drive sales, conversion, and customer engagement.
- Identify and manage strategic partnerships (banks, airlines, payment gateways like Alipay and WeChat Pay) to increase brand visibility and customer reach.
- Coordinate tenant and brand launches, working closely with business development and retail teams to deliver successful activations.
- Analyze sales performance, customer data, and passenger traffic reports to inform marketing strategies and identify growth opportunities.
- Manage and evaluate festival promotions, events, and loyalty initiatives to enhance shopper engagement.
- Prepare and present monthly performance reports with insights and recommendations for continuous improvement.
- Track competitor activities and propose strategies to maintain brand competitiveness.
Job Requirements:
- Bachelor's degree in Marketing, Mass Communications, or Business Management.
- At least 5 years of marketing experience, preferably in retail, travel retail, or FMCG sectors.
- Strong analytical mindset with experience in sales data interpretation and campaign performance tracking.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office, Google Analytics, and Photoshop (advantageous).
- Meticulous, well-organised, and comfortable managing multiple projects simultaneously.
- A proactive team player with strong ownership, creativity, and business acumen.
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"This is in partnership with the Employment and Employability Institute Pte Ltd ("e2i").
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Kanry Search Singapore Pte Ltd's PDPA and e2i's PDPA."
Kanry Search Singapore Pte Ltd | 24C2261
Doreen Oh | R1326597
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