Brand Strategist

2 weeks ago


Singapore ATO Partners Full time $13,200 - $39,600 per year

Key Responsibilities

  • Develop and execute comprehensive brand strategies that align with business goals and market opportunities.
  • Conduct market research, consumer insights, and competitive analysis to identify trends and inform strategy.
  • Define and refine brand positioning, value propositions, messaging frameworks, and tone of voice.
  • Collaborate with internal teams (marketing, product, creative, sales) to ensure consistent brand execution across all channels.
  • Guide the development of brand guidelines and ensure their application across internal and external touchpoints.
  • Monitor brand performance, audience perception, and engagement metrics; report on brand health and effectiveness.
  • Lead or support brand campaigns, product launches, and rebranding initiatives as needed.
  • Stay up to date with industry trends, branding best practices, and emerging platforms.

Requirements

  • Polytechnic Diploma, A-Level Certificate, or Degree.
  • Strong understanding of branding principles, positioning, and storytelling.
  • Experience conducting and interpreting market research and consumer insights.
  • Excellent written and verbal communication skills.
  • Strategic thinker with creative problem-solving abilities.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Proficiency in using tools like Adobe Creative Suite, Figma, brand tracking tools, and/or analytics platforms is a plus.

Job Types: Full-time, Permanent, Fresh graduate

Pay: $2, $3,500.00 per month

Benefits:

  • Flexible schedule
  • Work from home

Work Location: In person


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