Brand Strategist
2 weeks ago
Key Responsibilities
- Develop and execute comprehensive brand strategies that align with business goals and market opportunities.
- Conduct market research, consumer insights, and competitive analysis to identify trends and inform strategy.
- Define and refine brand positioning, value propositions, messaging frameworks, and tone of voice.
- Collaborate with internal teams (marketing, product, creative, sales) to ensure consistent brand execution across all channels.
- Guide the development of brand guidelines and ensure their application across internal and external touchpoints.
- Monitor brand performance, audience perception, and engagement metrics; report on brand health and effectiveness.
- Lead or support brand campaigns, product launches, and rebranding initiatives as needed.
- Stay up to date with industry trends, branding best practices, and emerging platforms.
Requirements
- Polytechnic Diploma, A-Level Certificate, or Degree.
- Strong understanding of branding principles, positioning, and storytelling.
- Experience conducting and interpreting market research and consumer insights.
- Excellent written and verbal communication skills.
- Strategic thinker with creative problem-solving abilities.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in using tools like Adobe Creative Suite, Figma, brand tracking tools, and/or analytics platforms is a plus.
Job Types: Full-time, Permanent, Fresh graduate
Pay: $2, $3,500.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: In person
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