Paid Media Manager

2 weeks ago

Central Region, Singapore Pasona Singapore Pte. Ltd. Full time $70,000 - $120,000 per year

Paid Media Manager (Paid Media Campaigns, Europe Market , B2C Fashion Industry)

Job Purpose

A rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, Google and Bing etc.).

Position Summary:

We are seeking a results-driven Paid Media (Facebook, Google, Bing) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.

Job Description:

Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.

Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.

Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.

Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.

Stay current with industry trends, changes in algorithms, and new advertising platforms.

Provide regular reports on campaign performance and make data-driven recommendations for improvements.

Continuously test and experiment with different ad formats, targeting options, and creative strategies.

Conduct market research and analyze customer data to identify opportunities for growth

Job Requirement

  • Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
  • Minimum 3 years of relevant experience in digital and social media marketing.
  • Proven experience in managing paid media campaigns, including Facebook Ads, Google Ads, Bing Ads and other platforms.
  • Proficiency in ad campaign setup, optimization, and budget management.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and team collaboration skills.
  • Experience with A/B testing and conversion rate optimization.
  • Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
  • Experience in the women's clothing industry in a European country is preferred.
  • Priority is given to those who spend more than USD1,000 per day on advertising

Interested applicants pls send in a copy of your resume with your current, expected salaries and availability in Microsoft Word format to Low See Wei (R for immediate processing.

Kindly indicate in your email subject title as "Job Application for 18736 Paid Media Manager (Paid Media Campaigns, Europe Market , B2C Fashion Industry) SW"

Only shortlisted candidates will be notified, other applications will be updated to our database for future job opportunities

Thank you.

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