Regional Digital Marketing Manager

7 days ago

East Region, Singapore STAFFKING PTE LTD Full time $80,000 - $120,000 per year

Summary Benefits:

  • Basic Up to $10,000 + AWS + VB
  • 5 Working Days, Office Hours
  • 14 Days AL, Flexi Benefits, Birthday Leave, Gym Room
  • Locations: East

Responsibilities:

  • Develop annual and quarterly digital marketing roadmaps for Singapore and Malaysia.
  • Define brand positioning, audience segments, and campaign priorities aligned with premium branding goals.
  • Translate corporate objectives into local marketing plans with measurable KPIs and deliverables.
  • Plan and execute multi-channel campaigns across Meta, Google, TikTok, YouTube, Shopee, and Lazada.
  • Manage marketing budget to ensure strong ROI and cost efficiency.
  • Collaborate with the Head of Digital Marketing (Content) for message consistency and creative quality.
  • Lead weekly performance reviews and continuous campaign optimization based on data insights.
  • Drive the digitization of the full marketing-to-sales funnel, from lead generation to aftersales.
  • Integrate key platforms such as HubSpot, GA4, Data Studio, Meta CRM, and POS/e-commerce into one unified dashboard.
  • Implement lead scoring, CRM tagging, and marketing attribution to link marketing spend with sales performance.
  • Build co-marketing partnerships with premium brands such as Atome, Bosch, and other lifestyle collaborators.
  • Develop showroom activations, joint campaigns, and influencer collaborations to increase reach and conversions.
  • Build and manage monthly dashboards tracking marketing performance, budget utilization, and ROAS.
  • Conduct competitor benchmarking (e.g., Kohler, Grohe, Hansgrohe, TOTO).
  • Lead post-campaign reviews to identify growth and optimization opportunities.
  • Lead and mentor the Malaysia marketing team (Strategist, Assistant, Designers) and ensure strong collaboration with Singapore HQ.
  • Manage designer workload and ensure all campaigns meet deadlines and business priorities.
  • Cultivate a data-driven and creative team culture across regional marketing functions.

Requirements:

  • Diploma or Degree in Marketing, Business, or related field.
  • 6–10 years of experience in digital strategy, growth marketing, or brand management.
  • Proven success in managing multi-market campaigns with budgets exceeding SGD 500K.
  • Proficient in Meta Ads, Google Ads, TikTok Business Center, GA4, HubSpot, and automation tools.
  • Experience in leading cross-border teams and collaborating with creative, sales, and IT departments.
  • Strategic, analytical, and commercially minded with strong communication and leadership skills.

To Apply, kindly click on the "APPLY NOW" button

We regret that only shortlisted candidates will be notified.

Staffking Pte Ltd (20C0358) | Wei Ren Chew (R

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