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Director, Marketing

2 weeks ago

NorthEast Region, Singapore Gain City Group of Companies Full time $90,000 - $120,000 per year

About Gain City

At Gain City, we deliver expertise and quality solutions in air-conditioning, home appliances and consumer electronics. Established in 1981, Gain City is a trusted household name in Singapore. We take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centres island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership and make a real impact.

About the Role

We are seeking an experienced and strategic Marketing Director to lead the development and execution of marketing strategies and initiatives across all platforms – digital and non-digital – for the launch of new products.

In this role, you will drive market adoption, revenue growth and brand awareness for our pipeline of new products. You will act as a hands-on HOD, providing both strategic direction and operational leadership to ensure successful go-to-market execution, leveraging deep customer insight and market analysis.

Key Responsibilities

  • Lead the development and execution of marketing strategies for new product launches across all stages – from concept to commercialisation
  • Define and communicate clear product value propositions and messaging frameworks that resonate with target audiences
  • Act as the voice of the customer to influence product development and the overall roadmap
  • Collaborate with key stakeholders to align marketing strategies with corporate objectives
  • Ensure the adoption of best practices and maintain a forward-looking, data-driven approach
  • Own the go-to-market strategy, including launch planning, channel strategy, pricing, packaging and demand generation
  • Partner strategically with Product, Sales, Engineering and Operations to ensure alignment and successful product rollouts
  • Ensure seamless marketing execution and brand consistency
  • Set, monitor and report on KPIs to measure marketing impact and optimise performance using data-driven insights

Qualifications and Requirements

  • Bachelor's degree in marketing or a related field
  • Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role
  • Proven leadership experience, with a strong track record of building and developing high-performing marketing teams
  • Demonstrated success in product launches, entering new market segments and brand development
  • Strong experience in cost management and leading efficiency initiatives
  • Experience in home appliances and electronic products is advantageous
  • Excellent interpersonal and communication skills, with the ability to influence senior stakeholders and lead cross-functional initiatives

What We Offer

At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package.

Join Our Team

If you have a proven track record in marketing leadership, strategic product launches and driving business growth, and are looking for a role where you make an impact, apply now to be a part of our growing team

Note

  • Position may be adjusted to Assistant Director / Senior Manager based on experience
  • Only shortlisted candidates will be notified