Branding & Marketing Manager

1 week ago

Singapore VISIONARY INTERIOR DESIGN PTE. LTD. Full time
Job description

Company Overview:
Visionary Interior is a leading innovator in the interior design industry, dedicated to delivering transformative and bespoke design solutions. We are seeking a results-oriented Marketing Manager to drive impactful marketing strategies that will elevate our brand and contribute significantly to business growth.

Key Responsibilities:

Branding & Strategy:
  • Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
  • Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.
Marketing Campaigns:
  • Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
  • Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.
Digital Marketing:
  • Expand the company's digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
  • Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
  • Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.
Content Creation:
  • Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
  • Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.
Events & Public Relations:
  • Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
  • Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.
Team & Budget Management:
  • Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
  • Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5 years of marketing experience with a proven track record of achieving measurable results.
  • Strong skills in digital marketing, brand strategy, and campaign management.
Skills:
  • Proficient in marketing analytics tools with a focus on data-driven decision-making.
  • Excellent leadership and project management skills with the ability to meet and exceed performance targets.
  • Creative and strategic thinker with a focus on continuous improvement and innovation.
Key Performance Indicators (KPIs)
  1. Brand Awareness:
    Increase in brand recognition and market positioning efforts.
    Growth in social media followers and engagement metrics.
    Improvement in brand sentiment and customer feedback.
  2. Lead Generation and Conversion:
    Number of new leads generated through marketing campaigns.
    Conversion rate of leads to sales.
    Increase in website traffic and time spent on site by visitors.
  3. Digital Marketing Performance:
    Improvement in SEO rankings and organic search traffic.
    Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).
    Growth in email marketing open rates and click-through rates.
  4. Social Media Engagement:
    Increase in social media engagement metrics (likes, shares, comments).
    Number of inquiries and conversions originating from social media channels.
  5. Content Effectiveness:
    Volume and frequency of content produced (blogs, videos, social posts).
    Engagement metrics for content, such as shares, comments, and views.
  6. Event and P-R Impact:
    Attendance and engagement at events and exhibitions.
    Media mentions and press coverage gained through P-R efforts.
    Partnerships and collaborations initiated with other brands or influencers.
  7. Team and Budget Management:
    Achievement of team goals and projects on time and within budget.
    ROI on marketing spend, demonstrating cost-effectiveness and value for money.
    Team productivity and morale, measured through feedback and performance reviews.
Job summaryVisionary Interior is a leading innovator in the interior design industry, dedicated to delivering transformative and bespoke design solutions.

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