Manager/ Assistant Manager, Brand Marketing

21 hours ago

Singapore F&N GLOBAL MARKETING PTE. LTD. Full time

**Key Accountabilities**

1. Brand Leadership to Drive Growth
- Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
- Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.
- Responsible for executing the key growth initiatives to deliver the yearly growth and market share targets as identified in the Annual Business Plan.

2. Product Innovation and Commercialization
- Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.
- Effectively engage, communicate and influence other critical functions (Brand Owners, Sales, R&D, Manufacturing and Finance) within F&N to ensure alignment and flawless execution of all identified opportunities.

3. Advertising and Creative Development
- Identify the strategic objective to drive the required communication strategy.
- Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.

4. Consumer Promotions/ In-store Merchandising
- Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
- Flawless execution of initiative in term of budget, timing and communication.

5. Media Strategy and Execution
- Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.
- Determine appropriate integrated media mix to maximize effective reach.

6. Agency/ Supplier Management
- Develop effective integrated working relationship with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital)
- Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.

**Requirements**:
1. Degree in Business or equivalent

2. Minimum 4 years experience in marketing position

3. Technically proficient in data analysis to gain insights or decisions

4. Strong planning and organizational skills to effectively manage executed projects

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