Regional Affiliate Marketing Associate, Affiliate Marketing Strategy

2 days ago


Singapore SHOPEE SINGAPORE PRIVATE LIMITED Full time $60,000 - $80,000 per year

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

  • Contribute and evaluate the country's affiliate marketing strategy and budget plan, ensuring alignment with overall country marketing goals and regional business direction
  • Analyse affiliate performance, generate reports, identify trends, and provide data-driven recommendations
  • Present analytical findings and improvement strategies to internal stakeholders at different levels
  • Collaborate with cross-functional and country marketing teams to develop, refine, and monitor commercial strategies using data-driven approaches independently
  • Oversee campaign performance against commercial targets, tracking the implementation and impact of strategic initiatives
  • Prepare monthly, quarterly, and annual business performance reports for management
  • Stay updated on cultural and social trends, customer behaviours, and industry best practices
  • Lead new business pitches, market reviews, and competitive analysis, providing actionable insights and recommendations
  • Serve as the go-to expert for the Shopee Affiliate Program, supporting the team across various affiliate marketing channels, establishing best practices, build tracking & measurement frameworks and models

Requirements:

  • Bachelor's degree in Marketing, Business, or other quantitative discipline
  • Strong analytical and problem-solving skills and enthusiasm with a data-driven approach
  • Passion for marketing, interested in the influencer marketing status and strategy; 2-5 years of hands-on experience in Affiliate Marketing, Business Analytics or a similar position is a plus
  • Good communication skills and ability to collaborate with diverse and cross-country internal teams and external partners
  • Able to work with stakeholders across different levels
  • Ability to multitask and work independently and collaboratively in a dynamic environment
  • Detail-oriented with a high degree of accuracy and the ability to meet tight deadlines


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