Regional Affiliate Marketing Associate, Affiliate Marketing Strategy
3 days ago
Job Description
Contribute and evaluate the country's affiliate marketing strategy and budget plan, ensuring alignment with overall country marketing goals and regional business direction
Analyse affiliate performance, generate reports, identify trends, and provide data-driven recommendations
Present analytical findings and improvement strategies to internal stakeholders at different levels
Collaborate with cross-functional and country marketing teams to develop, refine, and monitor commercial strategies using data-driven approaches independently
Oversee campaign performance against commercial targets, tracking the implementation and impact of strategic initiatives
Prepare monthly, quarterly, and annual business performance reports for management
Stay updated on cultural and social trends, customer behaviours, and industry best practices
Lead new business pitches, market reviews, and competitive analysis, providing actionable insights and recommendations
Serve as the go-to expert for the Shopee Affiliate Program, supporting the team across various affiliate marketing channels, establishing best practices, build tracking & measurement frameworks and models
Requirements
Bachelor's degree in Marketing, Business, or other quantitative discipline
Strong analytical and problem-solving skills and enthusiasm with a data-driven approach
Passion for marketing, interested in the influencer marketing status and strategy; 2-5 years of hands-on experience in Affiliate Marketing, Business Analytics or a similar position is a plus
Good communication skills and ability to collaborate with diverse and cross-country internal teams and external partners
Able to work with stakeholders across different levels
Ability to multitask and work independently and collaboratively in a dynamic environment
Detail-oriented with a high degree of accuracy and the ability to meet tight deadlines
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