Regional Affiliate Marketing Associate, Affiliate Marketing Strategy
4 days ago
Job Description
- Contribute and evaluate the country's affiliate marketing strategy and budget plan, ensuring alignment with overall country marketing goals and regional business direction
- Analyse affiliate performance, generate reports, identify trends, and provide data-driven recommendations
- Present analytical findings and improvement strategies to internal stakeholders at different levels
- Collaborate with cross-functional and country marketing teams to develop, refine, and monitor commercial strategies using data-driven approaches independently
- Oversee campaign performance against commercial targets, tracking the implementation and impact of strategic initiatives
- Prepare monthly, quarterly, and annual business performance reports for management
- Stay updated on cultural and social trends, customer behaviours, and industry best practices
- Lead new business pitches, market reviews, and competitive analysis, providing actionable insights and recommendations
- Serve as the go-to expert for the Shopee Affiliate Program, supporting the team across various affiliate marketing channels, establishing best practices, build tracking & measurement frameworks and models
Job Requirements
- Bachelor's degree in Marketing, Business, or other quantitative discipline
- Strong analytical and problem-solving skills and enthusiasm with a data-driven approach
- Passion for marketing, interested in the influencer marketing status and strategy; 2-5 years of hands-on experience in Affiliate Marketing, Business Analytics or a similar position is a plus
- Good communication skills and ability to collaborate with diverse and cross-country internal teams and external partners
- Able to work with stakeholders across different levels
- Ability to multitask and work independently and collaboratively in a dynamic environment
- Detail-oriented with a high degree of accuracy and the ability to meet tight deadlines
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