Marketing Manager

Marketing Manager (Singapore)

As part of a bold rebranding initiative, Glamour+, Glow Haven Aesthetics & Wellness, and Salon V Hair Studio have emerged from the award-winning legacy of Avone Beauty Secrets — each brand now specializing in its own area of expertise to better serve our clients.

Together, we represent one of Singapore's most dynamic and fast-growing groups in the beauty and wellness industry, with a renewed focus on innovation, personalization, and excellence in service.

We are looking for motivated and high-performing individuals to join us on this exciting journey. If you're passionate about beauty, aesthetics, or creative hairstyling, and want to be part of a forward-thinking team that values skill, growth, and customer satisfaction — we'd love to meet you.

Responsibilities

We're looking for a passionate and creative Marketing Manager to lead and execute strategic marketing initiatives for our rebranded beauty and wellness group: Glamour+, Glow Haven Aesthetics & Wellness, and Salon V Hair Studio.

This is an exciting opportunity to play a key role in shaping the marketing direction of three distinct brands under one visionary umbrella. If you're a strategic thinker with a strong creative edge and a love for the beauty industry, we'd love to meet you.

Key Responsibilities

• Lead the overall marketing direction and strategy for all three brands, aligning with business objectives and market trends

• Plan and execute 360° marketing campaigns across digital, social media, print, retail, Public Relations, events, and partnerships

• Develop and manage the marketing calendar, ensuring consistent and timely rollout of brand campaigns and activations

• Generate engaging and brand-aligned content for social media, website, and digital platforms

• Oversee customer experience design by mapping out the customer journey and identifying key marketing touchpoints to enhance satisfaction and conversion

• Conduct market research and analyze consumer insights to better understand customer needs, inform strategies, and uncover growth opportunities

• Monitor and report on campaign performance with regular analytics reports; optimize based on insights (ROI, KPIs, engagement)

• Manage the marketing budget across campaigns and platforms, ensuring cost efficiency and ROI

• Build and manage partnerships with influencers, media, brands, and landlords for co-branded initiatives and collaborations

• Ensure brand consistency across all communications, content, and customer interactions

• Coordinate with internal teams, designers, and vendors to deliver quality, on-brand marketing materials

• Support CRM and customer retention strategies, including marketing and promotions

• Guide junior marketing staff and collaborate with external agencies where required

Requirements

• A strategic thinker with a creative edge and passion for branding, digital marketing, and consumer engagement

• Minimum 3 years of marketing experience (beauty, retail, or lifestyle industries preferred)

• Strong knowledge in content creation, social media, and campaign management

• Comfortable using tools such as Meta Ads, Adobe Photoshop, Adobe Illustrator, Canva, etc.

• Strong communication and copywriting skills in both English and Chinese (written and spoken)

• Experience in marketing reports and turning data into actionable insights

• Must be Singaporean (due to quota restrictions)

• Independent, results-driven, and adaptable with excellent leadership and collaboration skills

This role is ideal for someone ready to make a real impact — to shape brands, influence growth, and lead with both creativity and data. Join us in reimagining the future of beauty and wellness in Singapore.

What We Offer

• Basic up to $6000 before performance incentives

• Flexible work hours

• Staff discounts and privileges from Company-owned service establishments

• Office located at near Tai Seng MRT (Circle Line)

• Clean, quiet and comfortable working environment