Digital Marketing Manager

Want to make waves in the beauty industry?

We're seeking a talented Digital Marketing Manager to join our team. You'll be at the forefront of our marketing efforts, driving lead generation and brand awareness. If you're a creative problem-solver with a passion for digital marketing, this role is for you.

Key Responsibilities:

Develop and Implement Lead Generation Strategies:

• Design and execute effective and comprehensive lead-generation campaigns across various digital channels, including email, social media, PPC, SEO, and content marketing.
• Utilise marketing automation tools to nurture leads and move them through the sales funnel effectively
• Develop targeted marketing strategies to attract and convert leads at different stages of the buyer's journey.

Campaign Management and Optimisation

• Design and manage campaigns from conception to execution, ensuring they align with business goals and deliver measurable results.
• Create compelling and conversion-focused content landing pages, email campaigns, and social media posts.
• Monitor and analyse campaign performance metrics, providing regular reports and insights to stakeholders.
• Utilise insights from data analysis to refine campaigns, enhance conversion rates, and meet lead generation targets.
• Optimise campaigns based on performance data to improve lead quality and conversion rates

Content Creation and Optimisation

• Collaborate and develop with the content team to create compelling content tailored to target audiences to attract and convert potential leads, including blog posts, whitepapers, case studies, and webinars.
• Optimise content for SEO to enhance visibility and organic traffic.

Data Analysis and Reporting

• Conduct keyword research and use SEO best practices to increase organic traffic and improve search engine rankings.
• Manage and optimise SEM campaigns to ensure high ROI and effective budget utilisation.
• Utilise analytics tools to track, measure, and report on campaign performance and ROI.
• Conduct A/B testing and other performance analyses to refine and improve marketing strategies.

CRM and Marketing Automation:

• Manage and optimise CRM and marketing automation systems to nurture leads through the sales  funnel.
• Implement and refine lead scoring and nurturing processes to improve conversion rates.

Social Media Strategy and Management:

• Develop and execute social media strategies to increase brand awareness and generate leads.
• Engage with the online community, respond to inquiries, and foster relationships with potential clients.

Collaboration and Coordination:

• Work closely with the Operations & Marketing team to ensure alignment on lead quality and follow-up processes.
• Collaborate with the design team to create visually appealing marketing materials.
• Provide regular updates and insights to sales on campaign performance and lead behaviour.

Industry Trend Monitoring:

• Stay informed about the latest digital marketing trends and technologies.
• Implement new tools and techniques to improve lead generation efforts.

Qualifications / Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience (4+ years) in digital marketing with a strong emphasis and focus on lead generation.
• Proven track record of developing and executing successful lead generation campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, PPC, social media, email marketing).
• Experience in B2B or B2C marketing.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Why Join Us?

• Be part of a reputable, growing brand
• Work in a meaningful role where you make a difference in clients' lives
• Enjoy career advancement opportunities in a supportive team environment
• Special incentives and recognition rewards
• AWS and Annual Performance Bonus
• Medical, Dental & Wellness benefits
• External training and development opportunities
• Products and Services perks
• Convenient locations (near MRT)

Why Join Caring Skin?

We're proudly certified as a Great Place to Work

Employee-First Culture: We prioritise happiness, mental wellness, and a respectful environment.

Collaborative Team: Work alongside passionate professionals who support each other.

Career Growth: Continuous learning, mentorship, and career advancement opportunities.

Work-Life Balance: We support your well-being as much as your career development.

Interested applicants are invited to click Apply Now

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(We regret that only shortlisted candidates will be notified)

Thank you for applying